Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

JULY 17, 2018

And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. If you want a 1st Class Seat, you can either pay for it or you can cash in miles and loyalty in order to get it. Grease That Palm! Or you can maybe get a free seat in coach. The Middle Way.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JUNE 28, 2016

are available right now, though they’re value-priced at $9 and $49 respectively via pre-order. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger. Image by atduskgreg via Flickr. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. short-order, every time. subscribing to and reading posts on Marketing Conversation in order to. Image by quinn.anya via Flickr. by Chris Abraham.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

OCTOBER 29, 2013

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. Open your checkbook, this could get expensive — though it might be worth every penny.

Google 80

Google Youtube Blogger Domain 80

Biznology

SEPTEMBER 4, 2012

When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. It helps the visitor maneuver your site in order to quickly find what they are looking for. Internal linking from one page of your site to another is important for usability purposes.

SEO 80

SEO Blogger Link Building Order 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

SEPTEMBER 15, 2015

I would love to integrate Amy and Alexa on my Amazon Echo so that I can schedule calls and meetings via voice while I’m on my treadmill ( “Alexa, please ask Amy to schedule a call with Bob Fine tomorrow to discuss the SOCi blogger outreach campaign” , for example).

Training 80

Training Blogger Amazon Google 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

NOVEMBER 15, 2016

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. Those 900 are important, even if 90% of them bounce, there’s still an impression.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

MARCH 20, 2014

Also, you can move the sections around at a later time if you realize the flow of your original plan would work better in a different order. After four or five tries, you’ll streamline the process and become a blazing fast blogger. There is plenty of time for editing later. Nothing is set in stone at this point. Collect Research.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

FEBRUARY 14, 2014

In order for content marketing to be effective, you have to find an audience for your content. There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . That is one of the main reasons we do content marketing.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

SEPTEMBER 9, 2011

Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. She points to her board as having no class but a mirror may be in order for making that statement.

Class 80

Class Internet Marketing Blogger Press 80

Biznology

JANUARY 17, 2012

In order to compete on a world stage, it is essential to aggressively recruit new members. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Another exception is celebrity. Unfortunately, for the rest of us, we have neither.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Take your fate into your own hands and get off of that bar stool and walk over and start some conversations with all the folks you want to meet.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

MARCH 11, 2014

Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years. Don’t’ Freak Out.

Social Media 80

Social Media Media Forrester Training 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

NOVEMBER 27, 2012

I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give. You need to do the same thing when it comes to developing a cult of personality online. “What lens do you use?”

Social Media 80

Social Media Process Product Media 80

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

SEPTEMBER 11, 2012

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. So, go check that out, though I should probably put together a couple-few videos on the subject (be sure to remind me).

Domain 80

Domain Cross-Selling Blast Campaigns Keywords 80

Biznology

MAY 29, 2012

Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. There’s no reason to ever let your blog go fallow. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is.

Adsense 80

Adsense Allocation Google Verticals 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? And, in order for your good words, your good message, your brilliance and genius to make its mark is to have built an audience. I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

NOVEMBER 12, 2013

Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

AUGUST 27, 2013

If you earn a lot of money in the United States , it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? Image via CrunchBase. A couple years ago, SEO held a lot of secrets. But, no more.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80