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MarTech’s B2B marketing experts to follow

Martech

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” ” Lately, he’s been focusing on influencer marketing for B2B organizations. Company: TopRank Marketing.

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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 122
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5 Legal Marketing Trends for 2023 and Beyond

seo.co

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In order to increase your law firm’s online visibility, you have to develop content that’s conducive to backlinks.

Trends 98
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How to Become a Stellar Guest Blogger

Online Marketing Institute

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40
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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Exit-intent popups are the not-so-secret weapon that will get you there. What Is Exit-Intent®? Exit-intent® technology lets you make one last effort to convert visitors as they’re about to leave your site. And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users.

Examples 133
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Blog & Content Writing Best Practices for Lawyers

seo.co

Online marketing has increased the competitive pressure on law firms over the past two decades. It’s an extremely helpful strategy, and can serve as the foundation of your overall online marketing campaign, but it needs support if it’s going to succeed. Which strategies are worth pursuing? Which ones are trends?

Practices 107
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Find a Large Audience at the Corner of Keywords and Content

Convince & Convert

I’m an online marketer, a specialist in content marketing strategy and writing. As a guest blogger here, we have a good fit, a win-win. I encourage all my clients to become not only bloggers, but also guest bloggers. First up is my strategy.

Keywords 136