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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

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6 Content Marketing Skills That'll Only Get More Important

Hubspot

For instance, if you're a content marketer who's in charge of your company's YouTube page, you'll want to know how to conduct keyword research to discern what people are looking for on YouTube, and then write compelling, SEO-optimized titles and video descriptions to attract viewers to those videos.

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10 Sites You Can Use for Free Blog Promotion

Hubspot

Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform? You can use hashtags and keywords to make your posts discoverable.

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The 14 Best Content Planning and Research Tools

Webbiquity

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Displays your Google search history across devices, including YouTube searches. Showcase reviews: HubSpot, SnapApp. Pricing: free. BuzzBlogger.

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Everything You Need to Know to Dominate Local Search

Hubspot

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.