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11 Top Tips For Developing YouTube Influencers


YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

How a small family business pulled off one of the greatest successes in YouTube history

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This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Like their Pages, follow their Board, subscribe to their YouTube. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard


Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

How to Engage Bloggers Down the Long Tail


Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTub

7 ways to use bloggers in your content marketing strategy


Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write. Hire them to consult. Partner with them.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

New Blogger? Get Started on

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, is the way to go. The first step to becoming a WordPress blogger is to register your account. For example, you might want to embed a YouTube video in a blog post and allow readers to view the video without leaving the page. The post New Blogger?

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. If that’s not enough you could send the content to an industry blogger or influencer. We all want our videos to go viral on the Internet, don''t we? With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. link].

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How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Are you an agile business blogger?

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try.

Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

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What are the best social media platforms for your business?

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But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Not easy.

Micro-influencer marketing is the new long tail


I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube. Runner Blog via YouTube. Lengthening Locks via YouTube.

Social media giants tighten their grip on small content producers

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Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos. What else have YouTube, Twitter, and Facebook in common?

Earned media influencer marketing demands your awesome


If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. Well, you can.

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketingBy Mark Schaefer.

10 Tools to Help Get More Social Media Traffic

WindMill Networking

Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan. Social Media Traffic Generation articles Blog bloggers Business content Facebook followers LinkedIn LinkedIn Groups Locations Photo shares start strategy StumbleUpon tips Twitter video Website YouTube Triberr If you keep a regular blog, I recommend … Continue Reading.

If you perform only to an empty house your show will close


Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. All that is required is some basic prospecting.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.

What is Social Media Marketing?


” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. development (is anyone listening?),

Influencer marketing should not be about collecting influencers


Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.

The future of content marketing strategy

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Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul. How to maintain a cost-effective content creation strategy. The myth of audience overlap.

One person can change the world. Thank you, Internet


People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Start with or Blogger and start writing. Right now. For shame!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Alas, that ideal is rarely achieved-but we nail it sometimes. Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post.

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

IF you haven’t THEN you should use IFTTT for social


IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Post all Youtube uploads to Linkedln. Tweet Happy New Year!

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Search isn’t about search anymore, it’s about social


Actually, Madda Fella is really underutilizing their YouTube site. Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Instead of only producing one very expensive. Do it!

Remember to market to your own influencer network


So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. An army runs on its stomach and a company runs on its revenue.

Launching your social campaign with guns blazing!


YouTube : /chrisabraham 3.5k Comment on Youtube Video. Like Youtube Video. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Instagram : /chrisabraham 7.5k

Google+ on its Third Birthday


It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere.

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Why aren’t you already cross-posting on LinkedIn?


If you’re already a blogger, do it now. Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on ? Why Wait? Go Do It Now.

Lurkers are the 99.989% of Social Media


Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. It took me a while to register the importance of my long tail blogger outreaches. It doesn’t matter.

Build your brand (for free)


My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). I am not a role model for this.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. ” The ultimate guide to video marketing on YouTube by iMedia Connection. ** 5 STARS.

All Online Digital Roads Lead to Google Plus


In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. And they’re pushing hard. square meters around you). Enjoy!

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How to use influencer marketing to promote your book


Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. There’s So Much More than Mommy Bloggers. You can still register and it’s free.