Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. According to Social Media Today : 70% of Twitter users expect a response from brands that they reach out to. You’d never walk down a busy city street blindfolded.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.

Tools 92

Tools Blogger Demographics Social Media 92

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Contently

JANUARY 3, 2019

Ramping up dialogue in this way could also further inspire content initiatives, events, and a whole lot more. Incorporating PR and communications ideas more upstream in the campaign development process. I also want quarterly calls to screenshare presentations about our blogger outreach and blog progress.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. ” He also shares specific tips from three professional event planners.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Convince & Convert

MAY 7, 2013

One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget). It will seem like a lot of emails to you, but most people get the information and sit on it and then register the day before the event.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Finally, remember that even on the best days of their jobs, reporters can’t play man-to-man (or woman-to-woman) defense; it’s zone coverage all day, every day given the ratio of PR folks to journalists.

PR 28

PR Guerilla Marketing Public Relations Press 28

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM sponsors the event. Imagine the noise we would have created without it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. corporate communications, employee communications, PR and investor communications. Are traditional media outlets dying? Let it play out.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. Twitter is for people you want to know. (I

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118