KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. What do these trends mean for the future of news gathering and information delivery?

Aggregators 100

Aggregators Blogger Media Curation 100

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. bw_banner_cta type=2]Cut through the noise to find the people influencing your customers.[/bw_banner_cta].

Tools 92

Tools Blogger Demographics Social Media 92

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content. Market Your Services.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Contently

OCTOBER 24, 2019

Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

Content4Demand

OCTOBER 2, 2019

The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. If you have potential internal bloggers who lack confidence in their writing talents, assuage their fears by offering your editorial skills. Curate Your Content.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog.

Traffic 62

Traffic Top of Funnel Curation Content 62

SmartBug Media

APRIL 9, 2020

According to ZoomInfo, 69 percent of businesses attribute their lead generation success to blogging—and 57 percent have acquired a customer from their blog. Chances are your print copy is not as refined or curated, because print materials tend to be more mass market than geared toward carefully crafted buyer personas.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Content Marketing Institute

SEPTEMBER 14, 2018

GWI defines influenced consumers as “those who say they discover new brands, products or services via celebrity endorsements , expert bloggers, or vloggers” and found that 55% of them posted an online review of a product, company, or service in the last month. People who buy from influencer content are different than the average customer.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

JANUARY 14, 2020

And the nature of editorial outlets is that most published pieces will be out of date after a year. Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. Consistency: Regularity Over Volume When I talk about posting consistency, most people’s minds immediately jump to publishing volume. It all depends on how much content you can create or curate. How often is too often?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. The audience persona section, for example, has case studies of real potential audience personas like "Blogger Brian". Target Customers. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface. MyBlogGuest.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Moz

OCTOBER 6, 2019

It had a sporadic publishing schedule. Within a few months of assuming leadership of the blog, we overhauled the entire publishing process, doubled the team of volunteer contributors, implemented a quarterly editorial calendar, and search-optimized the heck out of our blog posts. Unfortunately, we had a custom-built design.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Customer Engagement Lab 1.9 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. A podcast to amp you up during your mid-day walk? Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Integrated B2B

NOVEMBER 7, 2019

This curated content should clearly express your unique selling points and needs to be distributed via multiple channels such as your website, social media accounts, third-party sites, newsletters and blogs, to name a few. Influencers like popular bloggers and Instagrammers are ideally the ones you want hashtagging and blogging about you.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. Is Content Curation an Easy Way for Content Marketers to Do More With Less? Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hubspot

DECEMBER 20, 2018

We’ve curated this list of our favorite podcasting themes to help you share your content on your site and make lasting connections with your fans. Customizing your site pages and sections requires no coding knowledge due to the theme’s drag and drop builder. Variety of color palettes to customize pages. Life Coach.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And not just for in-house research. Click To Tweet.

Curation 110

Curation Tools Enterprise Management Content 110

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Enjoy these top content marketing posts of the week! By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Content Marketing Institute

MAY 21, 2018

They’re often bloggers. Platforms like Contently , Skyword , and NewsCred curate their pool of writers and sometimes provide an editor who ensures top quality. But certainly not for your customer. Access to your customers: For all writers, eventually the well of ideas runs dry. Always ask them to write a test article.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Convince & Convert

DECEMBER 14, 2015

The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. Set the deadline for publishing the content. Right about now, you might ask yourself how you can publish consistent content.

Planning 109

Planning Content Work Management Custom Publishing 109

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. Today, customer recommendations are a very small portion of Amazon’s total investment in AI. (And, hey, that rhymes, so it must be true.).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content? Benefits of Sharing Curated Content.

Curation 90

Curation Aggregators Thought Leadership Content 90