Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing. MORE >>

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Create buyer personas to capture key information about your readers. How do you write content that engages readers? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Tell a story. MORE >>

'Quality content is more than king, it’s the modern equivalent of a life boat. Do you know what Google, consumers, and your boss all hate? Low-quality content. One of the most magical tools for modern content creators is spell check, but it’s certainly not everything you need to publish your copy. Would you really want to read more of the content excerpted below?                                      Image Courtesy of college app. Build Vibrant Buyer Personas. Your readers are really busy, and they might not make it through the entirety of your content. MORE >>

Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004. Content marketing freshman style. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog. MORE >>

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). For example, a persona might include a description of the reviewer such as “A patent attorney,&# or “a work-at-home parent,&# or, “a daily tennis player.&# Buzz up! MORE >>