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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Improve Your SEO.

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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

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How to Deliver a Great B2B Sales Experience

Webbiquity

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Their journey isn’t linear; it’s spread across channels.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts. You can easily access the finished, subtitled videos and publish them. Engage with prospective customers on social media.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Distribution channels must be prioritized and developed to realize business value. Building the Distribution Channel.

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How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing.