Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Blog this on Blogger. Post on Google Buzz.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. To publish and distribute content online? To record & publish audio? To record & publish videos? building trust with customers. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. To do marketing? To sell, and make money?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. How can you amplify and extend new releases through social media?

PR 100

PR Tools Tips Blogger 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Subscribe to the comments for this post? Share this on del.icio.us. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? Blog this on Blogger. Post on Google Buzz.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. I think this is one of the biggest challenges people have in publishing content on the Web: telling their own stories. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

MAY 16, 2011

Publishing video on your site is like a client magnet. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. Add Brian: https://plus.google.com/+BrianSolis. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

SEPTEMBER 29, 2010

Are you doing that enough in the content you publish for your target audience? Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Online Persuasion: Seeing Through the Eyes of Your Customers. If you haven’t looked at the TED video from Simon Sinek , make some time to do so. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week. Tweet This!

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Content Sale: End of Year Discounts from Customized Newsletter Articles. Subscribe to the comments for this post? Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Share this on del.icio.us.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Writing on the Web

SEPTEMBER 24, 2010

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. Blog this on Blogger. Post on Google Buzz.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business. Search Optimization Tips for Bloggers by SEO Wizardry. Post on Google Buzz. Share this on LinkedIn.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

AUGUST 12, 2010

I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. Blog this on Blogger. Post on Google Buzz.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. His Professional Marketing Blog is good too.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. Post on Google Buzz. Share this on LinkedIn. 11 steps toward a content strategy by Econsultancy. Share this on Bebo. Tweet This!

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do! be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

SEPTEMBER 19, 2016

When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Savvy

AUGUST 20, 2009

Read time = 3-4 minutes) Breaking new ground, today, as we invite our first guest, leadership blogger Kevin Liebl to add his fingerprint to our B2B marketing conversation… discussing here his thoughts and ideas around the “new” corporate landscape as social media and new technology tools are transforming the space.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145