Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube).

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Optinmonster

NOVEMBER 9, 2021

Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? If the referring domain is Facebook, you could invite visitors to join the conversation over on your Facebook page or private Facebook group. You can personalize your exit popups for any audience you choose.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study. 3) Social Plugins.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

SugarCRM

DECEMBER 11, 2013

Case Studies. Guest Blogger. News and Press. Social Facebook. Agencies & Consultants. On-Demand Webinars. White Papers. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Marketing. Learn Marketing Automation. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

SEPTEMBER 19, 2016

Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. 18 ) Facebook. 2) Workday. Celebrity Social Proof.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JANUARY 7, 2013

Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. An example of this combination of skills at work would be publishing a press release composed entirely of tweets to announce an acquisition of a social media company. Is the content any good?

CMO 28

CMO Hubspot Work Management Marketing Management 28

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. You don't want to be the one doing it wrong who will forever be used as a case study. Nip it in the bud with that first tweet or Facebook update (before the person writes a blog post).

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 164

Studies Advertising Agencies Blogger Outreach 164

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. These can be groups on Facebook, LinkedIn, viral discussions on Quora and other popular forums in your niche. Industry” + “guest blogger”. Industry” + “become a guest blogger”.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. These can be groups on Facebook, LinkedIn, viral discussions on Quora and other popular forums in your niche. Industry” + “guest blogger”. Industry” + “become a guest blogger”.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). No stack of case studies or conference road trips will do it, either. It has to come from you.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

ConvertKit

APRIL 2, 2021

Newsletter growth experiments and press wins. He did the standard activities to promote his newsletter: send an email, then repost across Facebook, LinkedIn, and Twitter with a simple link drop, but that was it. For Khe, this was press and partnerships. Create your free newsletter. Khe’s CNN feature. Image via CNN.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Content4Demand

MAY 2, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There’s no need to wait for viewers to press “play” to begin engaging, either. Take advantage of custom audiences and retargeting on Facebook. Blog Boosts.

Top of Funnel 53

Top of Funnel Webinar Metrics Digital Marketing Funnels Content 53

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Moz

DECEMBER 5, 2018

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. In our case study, we know that Bottger is located in Albuquerque, so we decided to locate sponsors of the famous Albuquerque International Balloon Fiesta.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Optinmonster

FEBRUARY 13, 2020

Does anyone have any pressing concerns they’d like to address? So before your blogger starts blogging and your video-er starts video-ing , you need to make a solid plan of action. Sorry, no copy/pasting from Facebook to LinkedIn on this one. What benefits do we see for our customers from this product?

Product 79

Product Top of Funnel Funnel Advertising Urgency Marketing 79

Convince & Convert

APRIL 27, 2012

It said, “ Why local businesses should stop focusing on their Facebook page.” ” JD’s premise was that lots of local companies have rushed into Facebook, created Facebook pages, because of course it’s low cost or no cost at least from an out of pocket perspective. It was from JD Rucker.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Tell us on LinkedIn , Facebook , or Twitter.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Time to Kill the Press Release?

Ning 40

Ning Paid Content Facebook Sales Management 40

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. Blogger Relations. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

AUGUST 2, 2010

Quarterly content marketing calendar , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more. Media and blogger database as the foundation of your media relations and blogger outreach efforts. Download the ebook now!

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

ClearVoice

APRIL 9, 2020

It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Embrace the reality that pressing publish isn’t an endpoint. Let’s take that case study you worked so hard on last quarter.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119