Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms. Slideshares. and more. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Case Studies. That’s what makes it interesting; no one went to school and earned MBAs in SEO. Research Reports.

SEO 100

SEO Planning Blogger Content Marketing 100

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.      Modified press release strategy for blogger coverage. Shifted release time from 8 a.m.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

B2B Marketing Traction

MARCH 13, 2012

Follow other bloggers in your space and make note of what they write about. Customer case studies – how do customers use your products and services? Company news and announcements – some businesses post their press releases and announcements in their blogs. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Hubspot

OCTOBER 14, 2011

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.

Press 28

Press Distribution Inbound Marketing Blogger 28

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Digital B2B Marketing

MARCH 15, 2012

Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Writing on the Web

MAY 9, 2011

You have to grab his attention by speaking to his most pressing and compelling desires. I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Blog this on Blogger. Joe wants to be more effective in his work and in his life.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Biznology

JANUARY 28, 2015

But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out. Bloggers have to love writing (or at least like it a lot) to produce excellent content. Don’t be that guy! They have to know how to write a succinct, compelling article.

Copywriting 80

Copywriting SEO Blogger Case Study 80

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. They also handle blogger outreach and social press. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Envy

MARCH 11, 2019

The company’s blog puts vulnerability issues under a microscope and dissects the most pressing concerns while separating fact from fiction. What sets this blog apart is the way it covers all aspects of the industry and regularly includes posts provided by industry pioneers as well as case studies from around the world.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Check it Out: Socially Sorted.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Hubspot

JULY 19, 2011

With the exception of "the exclusive," the primary tool in the arsenal for planting stories has traditionally been the press release, a brief, persuasive, one or two page document intended to persuade its journalist recipients that a certain topic is worth their time, attention, and coverage. But press releases don't work that way anymore.

PR 28

PR Content Marketing Work Management Press 28

SugarCRM

DECEMBER 11, 2013

Case Studies. Guest Blogger. News and Press. Agencies & Consultants. On-Demand Webinars. White Papers. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Optinmonster

NOVEMBER 9, 2021

Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? Smart marketers understand this principle and put it to use in their optin forms by asking for an easy action first (press a button) before asking for a more difficult action (submitting their email address).

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

SEPTEMBER 19, 2016

Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Prominent client logos in testimonials are highly memorable.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. Those stories don’t have to be dry case studies – they can be short videos or profiles, whimsical and often comical insights into how our services impact marketers’ lives. He is the CEO and chief marketing evangelist at LeadMD.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. Marketing Takeaway: D'Souza says it best: "Research makes things interesting, but your own case studies are just as interesting.". Weekly Press Release Optimization Webinars.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JANUARY 7, 2013

Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. An example of this combination of skills at work would be publishing a press release composed entirely of tweets to announce an acquisition of a social media company.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hinge Marketing

NOVEMBER 3, 2021

These opportunities offer a unique chance for you to learn and share helpful information, building up relationships in the process with current and prospective clients, partners, and press contacts. . That audience consists not only of prospective buyers but also bloggers and journalists looking for key sources.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The Effective Marketer

JULY 21, 2009

Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Single Grain

MARCH 9, 2021

Case studies. It is a case study of how Slack helps Sandwich Video Inc., Here are some tried and true ways to get backlinks to your business site: Digital Press Release. Digital press releases help reach CEOs and other decision makers who are searching for your product. Consideration Stage. Live videos.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

DECEMBER 6, 2007

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

nDash

OCTOBER 15, 2020

Case study. Press release. Case study. Case study . A former newspaper reporter and editor, I’m also an author, ghostwriter, blogger, copywriter, and marketing content creator. I’m also a member of the American Society of Journalists and Authors (ASJA) and the Atlanta Press Club.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

nDash

OCTOBER 8, 2020

Case studies. Press releases. Press release. Case studies. My clients typically ask me to write blog posts, articles, case studies, and white papers, and sometimes ask me to ghostwrite short-form pieces (articles, blogs) for their tech executives.”. Case studies. Journalism.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 164

Studies Advertising Agencies Blogger Outreach 164

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Case Studies in Custom Content. Press Conference. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Trade Show.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40