article thumbnail

How to Create Online Buzz for Your Launch

Convince & Convert

Your product is finally ready to launch. You need to build online buzz well in advance of your actual product launch (highlight to tweet). Building online buzz takes work, but it’s well worth it. Think about how companies like Apple get huge coverage before they launch a product. And then—nothing.

Buzz 157
article thumbnail

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152
article thumbnail

Blogger Outreach Services: The Good, The Bad & The Really Ugly

seo.co

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . A blogger outreach campaign can expose your brand to many opportunities.

Blogger 72
article thumbnail

Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

article thumbnail

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

article thumbnail

How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers. The idea was to get bloggers to create Pinterest boards, and then invite their audiences to remix those boards using their invite links.