Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? Blog this on Blogger. Post on Google Buzz.

Buzz 100

Buzz Digg Content Rules 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

DECEMBER 30, 2011

I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Since I originally published this post, you’re seeing Google do a lot of the things I predicted.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Blog this on Blogger. Post on Google Buzz. Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. I am an affiliate for these companies because I use their products and believe in them. Blog this on Blogger. Post on Google Buzz. Are your landing pages clean and clear?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Outgrow

DECEMBER 20, 2022

And I was mostly just on bulletin boards and talking, and that’s how I got customers. So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. But enough about that. Kissing Cousins: Search and Social Media.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. But enough about that. Kissing Cousins: Search and Social Media.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. His Professional Marketing Blog is good too.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

seo.co

NOVEMBER 17, 2020

The buzz is deafening at times. You read about it online, hear about it on podcasts , and social media is filled with companies sharing success stories. Consider that : 47 percent of customers expect a page to load in less than two seconds. Set KPIs and Track Religiously. Work With SEO.co to Grow Your Brand.

SEO 75

SEO Marketing Websites Best Practices Business 75

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Marketers have to create a story that customers and prospects want to listen to. Get Customers. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. UnitedLinen leverages a blog to publish how-to and informational posts and videos for customers. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

JANUARY 30, 2012

The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you. Luckily, we've hired more than one blogger in our day. Company Knowledge. Writing Ability. Let's get the most obvious one out of the way.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

I’ll continue publishing the Social Media Messenger after a short hiatus. Ive founded 5 companies, and spent 15 years running digital marketing agencies. If not, just click right here and check the appropriate box on the subscriptions page. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. Publishing 2.0. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 19, 2016

And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? User Social Proof.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

FEBRUARY 8, 2012

Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Step 9: Tap Your Network for Buzz.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Of course Mashable wasn’t the only company pulling out all the stops at SXSW. ’ Uber operates in 30+ cities in North America, and Austin is not one of them.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. B2B Companies are Really Content Companies, But is. Powered by Blogger.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. B2B Companies are Really Content Companies, But is. Powered by Blogger. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40