Writing on the Web

OCTOBER 1, 2014

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Convert

JANUARY 17, 2024

I need to buy a PRODUCT/ find a SOLUTION, which would be your top choice? Sometimes it triggers an AI snapshot right away (pushing organic results down) and sometimes it invites a user to click a button to generate an answer. If they are satisfied with a quick answer, they are unlikely to buy from you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Hubspot

MAY 18, 2015

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. Let’s have a look.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Avitage

OCTOBER 28, 2013

Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. They often sell more complex, “solution” oriented offerings, to multiple buying team members (average 5.4), into multiple industry verticals, with buyers in different stages of long consideration periods.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. They often sell more complex, “solution” oriented offerings, to multiple buying team members (average 5.4), into multiple industry verticals, with buyers in different stages of long consideration periods.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Ontraport

JANUARY 21, 2021

There has to be a better way to keep leads engaged so they’ll eventually buy your product, right? And of the qualified leads, half of them won’t feel ready to pull the trigger — possibly because they don’t have all the info they need to make a decision. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

The Effective Marketer

JUNE 7, 2012

By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Moz

MAY 24, 2020

An About page is often part of a buying journey. Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). It is often a conversion trigger (and more). Or maybe it’s not even about buying. Include your CTA.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. While some of your readers might buy your products before signing up to your mailing list, many just won’t be ready. Not sure if OptinMonster is right for bloggers? Let’s dive right in! 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Optinmonster

JUNE 3, 2021

It’s the perfect tool for bloggers, solopreneurs, small businesses, and larger organizations. ” This is a common question from new business owners, bloggers, and affiliate marketers. Just check out some of these success stories from small businesses and bloggers just like you: How Crossrope EXPLODED its list by 900%.

Top of Funnel 76

Top of Funnel Business Cross-Selling eCommerce 76

Exo B2B

OCTOBER 10, 2023

The cycle has five (5) phases: 1- Innovation trigger 2- Peak of inflated expectations 2- Through of delusionment 4- Slope of enlightment 5- Plateau of productivity In the case of artificial intelligence, it is currently reaching the peak of inflated expectations. Mark is one of my idols in marketing and also as a blogger.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

ViewPoint

DECEMBER 17, 2013

Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. Today''s guest blogger is Ruth P.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. People don’t buy what you do; they buy why you do it. The essence of Simon’s talk: People won’t buy what you do: they buy into why you do it. Blog this on Blogger. This is a marketing question.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Content Marketing Institute

OCTOBER 15, 2017

It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. Step 2: Know the trigger. A trigger could be an intrinsic motivation such as, “There’s a sports practice after the meal so we have to get the food on the table fast.”

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. You can trigger a mobile exit popup when someone scrolls up on their screen. But tools like OptinMonster changed that.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Blog this on Blogger. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. They: Grab attention through outrageous headlines and images.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? For many content creators, writers, bloggers, that is risky. They are in fact what makes people comment, sign up, register, download, or buy. Blog this on Blogger. Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Ambal's Amusings

JUNE 29, 2012

But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. That’s good because you've finally got a way around those annoying barriers that buyers tend to erect when they sense old- school marketing.

B2B Marketing 100

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) How can you use the status trigger to persuade people to use your services or products? A lot, apparently. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Blog this on Blogger. Obviously it’s all about your readers. There are universal drives and human motivators.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. A cascading failure is a failure in a system of interconnected parts, in which the failure of a part can trigger the failure of successive parts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

Hubspot

MAY 2, 2019

Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. BlackBerry pulled this stunt because they wanted the sight of their phones to trigger the emotions the men felt when they were interacting with the actresses.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Optinmonster

AUGUST 1, 2022

Your email course should be related to your products or services, and it should help potential customers decide to buy from you. For example, in this free 5-day cooking course, the blogger shares her top cooking tips as well as affiliate links to the tools she uses for those tips. Give your automated series a name.

Course 84

Course Sales Qualified Leads Generation Leads 84

SendX

MAY 24, 2019

Are you trying to get your subscribers to buy through your email copy? Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? People like to buy but no one likes to be sold to. Ditch Cliches & Sales Talk Do you like to be sold to or do you like to buy?

Copywriting 151

Copywriting Tips Template Content 151

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

BenchmarkONE

SEPTEMBER 27, 2019

An email automation is a series of triggers and actions that fire automatically. Triggers can be signals such as a contact getting added to a list, opening an email, or clicking a link. Even just a few triggers and actions put together can create powerful workflows for small businesses. A/B Testing. Image courtesy of ConvertKit.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 2, 2010

Copywriters know that emotions not only guide our decisions and actions, they determine whether or not we buy. Use persuasion triggers. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. When marketers write content, they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Blog this on Blogger.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Tony Zambito

JULY 24, 2011

  A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. Buying Stages: “One of the biggest changes for me has been that I no longer think of a step-by-step approach.  New Buyer Perspectives Evolving.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Delivra

JANUARY 17, 2019

They’ve been nurtured along the buying process. Email drip campaigns rely on often sophisticated automated journeys which help trigger the next event in the campaign. But if the lead takes no action, this could trigger another email to be sent in a few days with a promotional deal. Because this group is more willing to convert.

Lead Nurturing 55

Lead Nurturing Sales Qualified Leads Campaigns Top of Funnel 55

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? Blog this on Blogger. Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Persuasion triggers and emotional hot buttons. Blog this on Blogger. Instead they go with their gut reactions. They make decisions based on feelings. The next thing they seek is comfort.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Convince & Convert

APRIL 19, 2012

This episode features Derek Halpern founder of Social Triggers. I remember quite clearly back in the day when I was just a young boy, buying ads on Google. Those days went the way of the dinosaur, as soon as everybody rushes in and says, “Oh, an efficient way to buy advertising. How do you define a social trigger?

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118