Scoop.it

JANUARY 20, 2022

Their photos, blogs, or videos captivate and encourage people to buy anything from high-end jewelry to a natural fruit snack. Such an audience is ready to soak up their advice to buy particular products or services. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. He cited the Apple tribe -- all of us who rush out and buy new apple products just because. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. People don’t buy what you do; they buy why you do it. The essence of Simon’s talk: People won’t buy what you do: they buy into why you do it. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Third Party Email Lists. Lead Nurturing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

APRIL 13, 2020

As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories. What else is included in the Story is a link to stream or buy the record: Source. Tactic: Build Buzz For Your TikTok Videos. Maddie Lymburner. Tactic: Share A YouTube Video. The Mayfair Group.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Post on Google Buzz. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 28, 2010

Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Think about it: we let other people influence our buying decisions even when we have nothing in common with them. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Blog this on Blogger. Post on Google Buzz. However, much of it seems to promote the services of their company.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Hubspot

APRIL 13, 2020

As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories. What else is included in the Story is a link to stream or buy the record: Source. Tactic: Build Buzz For Your TikTok Videos. Maddie Lymburner. Tactic: Share A YouTube Video. The Mayfair Group.

Brand Identity 94

Brand Identity Branding Paid Search Agency Newsletter 94

Writing on the Web

SEPTEMBER 9, 2010

You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Blog this on Blogger. Post on Google Buzz.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

NOVEMBER 29, 2010

Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Blog this on Blogger. Post on Google Buzz. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Share this on Bebo. Add this link to Box.net. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Blog this on Blogger. Post on Google Buzz. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Blog this on Blogger. Post on Google Buzz. Have you tried to create a landing page using Wordpress? And I know others have too. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.

Template 100

Template Ning Webcast Digg 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JUNE 21, 2010

You want them to take action – one action only: click and buy, or click and register. Suzanne includes several easy to use tutorials and bonuses when you buy her product , including complete instructions on how to install the product to your Wordpress blog and great graphics you can use on your page. Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Marketing Insider Group

SEPTEMBER 4, 2012

And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. Content Marketing Terms Defined. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Writing on the Web

SEPTEMBER 1, 2010

For many content creators, writers, bloggers, that is risky. They are in fact what makes people comment, sign up, register, download, or buy. Blog this on Blogger. Post on Google Buzz. Until you start telling stories with real people in them, your writing probably won’t connect with readers emotionally.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

SnapApp

SEPTEMBER 17, 2015

This means that marketers need to provide content for every persona at every stage of the buying cycle. Taking a step back, this also implies that brands have the opportunity to interact with buyers at every stage of the buying cycle. Listen to industry buzz. She also contributes to The Globe and Mail as a Gen Y Money blogger.

Top of Funnel 48

Top of Funnel Ad Building Buying Cycle Buzz 48

Writing on the Web

JULY 9, 2010

You’ll be able to buy those with the peace of mind that no one will actually start a site devoted to lying about your hygiene! Blog this on Blogger. Post on Google Buzz. Get URLs for your site before somebody else does so with the poor intentions. Be a watchdog. Share this on Bebo. Add this link to Box.net. Email this via Gmail.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Hubspot

MAY 2, 2019

And by manufacturing a positive brand association that would compel the men to buy their product, they essentially manipulated their feelings to peddle a phone. BlackBerry pulled this stunt because they wanted the sight of their phones to trigger the emotions the men felt when they were interacting with the actresses. Whole Foods Market.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Writing on the Web

JUNE 9, 2011

For example, I don’t explain how clients decide to buy what you have to offer. Blog this on Blogger. Post on Google Buzz. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Subscribe to the comments for this post? Share this on Facebook.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

NOVEMBER 29, 2010

Blog this on Blogger. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. If you don’t agree, let me know why. You can still re-tweet it. That’s it. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Digg 100

Digg Buzz Internet Marketing Blogger 100

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. But Instagram polls are more than just a fun way to grab attention and entertain your followers. Image via ramit on Instagram. There are two different tricks you can use.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Blog this on Blogger. Post on Google Buzz. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

APRIL 28, 2011

Or, we hire a writer to do that for us, and buy ready-to-publish content that’s full of research and facts. Blog this on Blogger. Post on Google Buzz. I think we’re all very good at our professions, we know a lot, and some of us are good about writing what we know. We’re good at educating our readers.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Blog this on Blogger. Post on Google Buzz. Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Blog this on Blogger. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. Wake up, folks. “ Seniors ,&# doesn’t mean senile. Tweet This!

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Hinge Marketing

JANUARY 3, 2014

By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Blog this on Blogger. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. Blog this on Blogger. Post on Google Buzz. This is Imperative #2 in VelocityPartner’s B2B Manifesto. If you haven’t downloaded this free and easy-to-read ebook yet, don’t miss it.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. Post on Google Buzz. They: Grab attention through outrageous headlines and images.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100