Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But did anyone buy a jacket as a result?

Outreach 155

Outreach Blogger Top of Funnel Skype 155

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ClearVoice

NOVEMBER 2, 2018

You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. The relationship graveyard is full of missed connections. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Author, Rainmaking Conversations, Blogger RAIN Selling blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2010

Buyers have changed the way they buy. With the Internet the way in which people buy has radically changed. For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. Buyers Rule.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Tony Zambito

JULY 24, 2011

  A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. Buying Stages: “One of the biggest changes for me has been that I no longer think of a step-by-step approach.  New Buyer Perspectives Evolving.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Content Standard

OCTOBER 29, 2015

If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point. Stage 2: Growing Trends through Relatable Stories. The bottom line is that if you’re introducing a new trend, you’re going to have to convince consumers that it’s the next big thing.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point. Stage 2: Growing Trends through Relatable Stories. The bottom line is that if you’re introducing a new trend, you’re going to have to convince consumers that it’s the next big thing.

Distribution 40

Distribution Merchandising Content Blogger 40

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Thus began my foray into search engine optimization.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. But most businesses don’t start out with customers lining up to buy their product or service — and it isn’t because the offer isn’t good. The idea of gaining customers sounds pretty straightforward. Building your own attract strategy.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

readwrite

AUGUST 26, 2010

In a win for consumers, the Federal Trade Commission settled today with a video game company that hired a public relations firm to post reviews of its app in the iTunes App Store.

Advertisements 40

Advertisements Advertising Blogger Guidelines 40

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. of the Navy, Office of Information at U.S.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true. E-mail is a one-to-one medium, nothing more, nothing less. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160

PR Social Media Paid Content Media 160

Wondering Out Loud

JUNE 25, 2009

I’ve written about it before and I will reiterate it here, the value of social media in the B2B space is primarily in the realm of public relations. Any time you are included in the editorial content of a publication your credibility is enhanced. Industry bloggers. Let’s start with the first one: your audience.

Social Media 40

Social Media Activities Media Public Relations 40

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. But most businesses don’t start out with customers lining up to buy their product or service — and it isn’t because the offer isn’t good. The idea of gaining customers sounds pretty straightforward. Building your own attract strategy.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

MLT Creative

JANUARY 12, 2011

Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement. Remembering a super ad, agency and guy.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80