Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Adam Grant.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

ViewPoint

AUGUST 2, 2012

We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. Contact her at ginger.conlon@dmnews.com or @customeralchemy.

Sales Qualified Leads 120

Sales Qualified Leads Lead Qualification Buying Cycle High Quality Lead 120

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it!

Personalization 100

Personalization Blogspot Network Marketing Business 100

Hubspot

APRIL 5, 2018

Michael Gass , Author of Fuel Lines , emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. Three things a new business director needs for success - Create a plan, develop a process and have a positioning strategy" ( Click to Tweet ).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

KEO Marketing

MAY 13, 2016

So instead of increasing the advertising, we need to showcase our businesses to potential customers in a way they can’t ignore. One of the best ways to do that is through influencer marketing, which involves connecting with the potential customers through the people they already listen to and trust. Cost Savings.

Advertising Agencies 48

Advertising Agencies B2B Marketing Paid Search Agency B2B 48

Convince & Convert

AUGUST 3, 2012

It’s fundamental direct marketing. We’ve priced it reasonably so that businesses of all sizes can afford it. find out more about blogger disclosure with cmp.ly #investor). People search for these sites to get “real” insights into whatever it is they happen to be thinking about at any point in time.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. You are becoming one of my favourite bloggers! Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

PureB2B

MAY 30, 2022

OK, let’s explore how DaaS helps grow your business. Five ways DaaS helps with your B2B Marketing. Three other ways DaaS can change your business. B2B Data as a Service is designed to reduce the admin burden on salespeople and other business users by providing an up-to-date, cloud-based contact database that works for you.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

B2B Marketing Savvy

OCTOBER 1, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. . Technology Cutting-Edge Blogger Louis Gray on Twitter Lists. LATimes Business Technology News : Mark Milian reports in Kusts and the LAT’s test run.

Twitter 40

Twitter Features Advertising Agencies Paid Search Agency 40

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hubspot

APRIL 25, 2019

Direct Marketing. A lot of Amazon marketing takes place within the platform (through advertising and SEO), but some sellers follow traditional direct marketing methods, too. Affiliate Marketing. I’m a big fan of those product round-ups published by Buzzfeed or other bloggers.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. Content marketing means meeting customers on their own terms.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

FEBRUARY 3, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. To gate or not to gate: The Content Marketing Question. Essentially, a website for marketers. Patsi Krakoff, Psy.D.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Webbiquity

MARCH 9, 2020

The the benefits of blogging for business are well understood and most business websites now include a blog, producing a constant stream of new posts is hard work. That’s like why nearly two-thirds of business marketers outsource at least some of their blog post writing. Conclusion.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281

LeadSquared

SEPTEMBER 2, 2014

And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all. All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. i) Photographs. ii) Videos.

Planning 52

Planning Content Marketing Business Blogger 52

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

MARCH 24, 2009

The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively. What marketers can do is measure the value of the resulting conversations and relationships qualitatively, and not focus on moment-in-time transactions like traffic, hits, etc.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. Everett Business Relationship Development [link] April 15, 2009 2:02 PM Marc Hausman said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. For a lot our non-tech-savvy business men it's never the less good to keep things very easy. From twenty feet above you tell the business man: Look on twitter. Thanks, Mike! These are your follower number.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 24, 2010

Businesses on Twitter should just read some Harvey MacKay books. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 31, 2010

As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Some Bloggers respond to the comments and some don’t. Yet, Mitch doesn’t see it happening in social media. Insightful.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116