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The Scope of SEO and Digital Marketing Expertise

Webbiquity

In other words, to improve product sales and brand reputation, make sure SEO is a component of your marketing campaigns. Organic optimization helps not only in direct marketing, but also plays a role in enhancing the customer experience. Content Optimization Plays a Key Role in the Scope of SEO.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Marketing and communications consultant Arik Hanson adds to his cache as a blogger and lecturer by also providing The Talking Points Podcast , a monthly discussion about social media marketing trends, along with his blog. 2. Stay on top of your website and keep the pages current and fresh.

Insiders

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My social media marketing posts from 2011

Biznology

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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Does Renting Email Lists Make Sense Any More?

The Point

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But list managers have priced themselves out of the market. Does the rented email list have a future? Are you having success with email lists, and if so, why?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Some of it is direct marketing, such as email, display, and PPC search. And all presumably reinforce each other in providing marketing content that delivers cogent messages in a variety of venues and with a variety of purposes. Christopher Hosford is a frequent guest blogger for ViewPoint. It’s hard to believe.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Boston, MA – [link].

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