Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

FEBRUARY 3, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Lead Marketing Qualified Leads Leads 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 24, 2010

Businesses on Twitter should just read some Harvey MacKay books. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

LeadSquared

SEPTEMBER 2, 2014

And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all. All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. i) Photographs. ii) Videos.

Planning 52

Planning Content Marketing Business Blogger 52

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. For a lot our non-tech-savvy business men it's never the less good to keep things very easy. From twenty feet above you tell the business man: Look on twitter. Thanks, Mike! These are your follower number.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 31, 2010

As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Some Bloggers respond to the comments and some don’t. Yet, Mitch doesn’t see it happening in social media. Insightful.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

OCTOBER 27, 2010

While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! is now out of the business entirely. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. And they never really pushed into the huge Asian market either. gave up their search engine duties in U.S.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read More] Tracked on March 30, 2005 at 10:32 PM » Sales Lead DNA from TopLeadGenerators.courtesy of blogger and author Brian Carroll.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Most bloggers tweet each of their posts only once.

Twitter 100

Twitter Tools Tips Best Practices 100

Convince & Convert

MARCH 18, 2010

Social media is not some other discipline that should warrant throwing business concepts out of the window. I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). You need to do whatever you can to tie behavior and time utilization to business results.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Yes, thanks to social media, business is faster than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159