When you primarily market to businesses, is Twitter really a valuable asset? To promote your business as a leader in the industry? Use a relevant handle: Whether you make your handle your business name or a variation on it, be sure to choose something that will strengthen your brand and make it easy for followers to identify your company. Be willing to learn: Twitter is about more than promoting your business—it’s also a great place to learn from experts in marketing, social media and your specific industry. B2B BloggerThis week she takes on Twitter. CONTENT. MORE >>

Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop.   . Chances are you and your business will benefit from blogging or you wouldn’t be reading this post, right?  If you need to blog for your business, it has to be part of your job now, so approach it that way.  Tags: best practices blogging business writing self-marketing If you look around the web, there is so much advice about blogging it’s not funny. It’s not writing skill or time or ideas. Just Do It. MORE >>

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. We don’t pay these bloggers to write.  Any more and we maybe get only a tweet or a Facebook Like. MORE >>

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Since our first foray into fully customizing a Blogger blog beyond the standard templates or pre-built templates, we've been exploring possibilities with other blogs and seeing how far we could push the functionality included in Blogger, but also trying to capitalize on Google's other free services. Why did we do it? And the result? MORE >>

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>