Liveintent

SEPTEMBER 21, 2021

Zoosk’s behavioral technology is constantly learning from user interactions to deliver the best matches in real-time. Part of this real-time process is triggered emails, which provide updates on matches, activity on the platform, and suggest matches to users. What happened next exceeded Zoosk’s expectations.

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121

Choozle

AUGUST 5, 2021

What sites can I target? When utilizing site targeting on a Choozle campaign you are able to bid on available ad placements that match your indicated audience on your targeted sites. By including a bid adjustment of <1.0 What sites can I target? Jump to: How does it work? Unique advantages of site targeting.

Ad Exchange 93

Ad Exchange Transparency Click Rate Advertisements 93

Webbiquity

JULY 11, 2023

Craft an Irresistible Offer – Woo Them with a Great Deal Once you’ve pinpointed your industry experts, it’s time to make them a compelling offer. You’re dealing with esteemed professionals who value their time and reputation. The Cisco Champions campaign is an excellent example of how to do this right.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Hubspot

JULY 19, 2018

But you also can’t start a real estate business -- or grow the one you have -- if you’re stuck behind a computer spending hours each week reading. It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. CRE Online Blog.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? Estimated reading time: 14 minutes. What is adtech? The components of adtech. The challenges of adtech.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

Liveintent

NOVEMBER 11, 2020

In a recent Real Time Banter webinar, we talked to Stephanie Layser, vice president of advertising and technology operations at News Corp, about how COVID-19 has affected programmatic advertising, and how publishers and brands can adapt. Bid density is fluctuating. Watch the full episode of Real Time Banter here.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

The Marketing Blender

MARCH 22, 2024

But you have to know what’s important and what isn’t. These are our best tips for helping you focus on what matters. 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Otherwise, you’ll get overwhelmed by ALL the options available for marketing online.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. Reading time: 5 minutes. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. What best practices should demand marketers be following in this current environment? So how did that recommendation play out in the real world?

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. Tip: Don’t just post short-form captions with a link to your blog. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

SmartBug Media

APRIL 27, 2023

For example, a skin care company might have a survey on its homepage that tells customers they can take a quiz to find out what kind of skin care regimen they might need or what type of skin they even have. The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

ViewPoint

MARCH 22, 2018

The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. See this blog for a build vs. buy analysis that takes that argument off the table.). (See See this blog for a build vs. buy analysis that takes that argument off the table.). We are not the low-price leader.)

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Brightedge

JULY 1, 2020

What is the difference between SEO and PPC? PPC, or pay-per-click advertising, is a marketing channel where brands pay every time their ad is clicked on by a user. Brands compete for ad position in a real-time auction with bids (the dollar amount they’re willing to pay) and high-quality ad content.

SERP 128

SERP PPC Top of Funnel SEO 128

Adobe Experience Cloud Blog

MAY 9, 2018

Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. Simply put, the marketing tech of the future can do what humans can’t. Where does the real-time data come from? The more relevant that content becomes, the better.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. And we’ve even rang our own bell a few times when a customer sings our praises or when a leading analyst firm publishes a validating industry report. What Is Machine Learning? So what’s all the buzz about?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

KoMarketing Associates

APRIL 9, 2019

Maybe… but probably what you really want is better leads. Leads that become closed deals and real revenue. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Want more leads? Plenty of research backs this up. Only 46% said it was lead quantity.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. The tech sector’s post-pandemic downturn and apparent recovery add another layer of complexity, contributing to what feels like a perfect storm of change to come. Things are about to get real. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Digilant

AUGUST 10, 2023

What Is Programmatic Advertising? It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. What Does Programmatic Advertising Look Like? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

What Is Programmatic Advertising? It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. What Does Programmatic Advertising Look Like? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

KoMarketing Associates

MARCH 12, 2019

It allows you to confidently bid far more for those super high-value keywords. You might even be able to out-bid your competitors if haven’t realized those particular keywords are gold. Especially because they tend to get more expensive over time. If you don’t know what you’re doing, you can lose your shirt.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. Tip: Don’t just post short-form captions with a link to your blog. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

seo.co

SEPTEMBER 13, 2021

How does SEO fare for your business, and what are some of its pros and cons? Unlike PPC, where you can lose out to competitors if they bid higher for particular keywords, SEO allows you to hold your position longer than ads. In addition, bidding for keywords can be costly, so SEO is cheaper than paid listings in most cases.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Sharpspring

JULY 13, 2022

Why is Elon Musk backing out of his bid to purchase Twitter? What is the truth? As marketing and sales professionals, we experience this conflict all the time when it comes to leads and the transfer of data back and forth between marketing and sales. What is most important are the real accounts.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 98

Meerkat Marketing

JANUARY 20, 2021

By focusing on the actions that drive real results and revenue to your business, you can understand your ROI and how it compares to other advertising channels. Although you are targeting B2B, it is really a decision maker or person that you are trying to showcase your value to. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

The ABM Agency

JANUARY 8, 2021

By using this digital marketing channel, you can increase the impact of every dollar spent by ensuring ads only appear for the most relevant audiences at the most appropriate times. What is B2B Programmatic Advertising? Day and time. Real-Time Bidding (RTB). Target audiences. Ad placement. Ad placement.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Customer Experience Matrix

JANUARY 19, 2016

As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. This cross-channel perspective is what lets OneSpot base recommendations on repeat engagement rather than immediate response. OneSpot also has its own real-time bidding engine.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Adobe Experience Cloud Blog

JANUARY 26, 2018

In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. What is a Facebook Relevancy Score? The reason for this is that every time an interaction takes place—whether it’s positive or negative—the score will update to reflect that.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Marketing Insider Group

JULY 1, 2020

Account-Based Enablement Protects At-Risk Fortune 25 Accounts Like P&G… P&G (a long-time client of a regional 3PL located in Green Bay, WI that specializes in DC management, WMS & TMS) was a customer that our client looked to grow. Backed by stories, the purchasing manager decided it was time to reconsider buying habits.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Golden Spiral

MARCH 24, 2022

It might seem extreme, but, think about it—when was the last time you actually clicked an ad while you: Checked the weather? It might seem extreme, but, think about it—when was the last time you actually clicked an ad while you: Checked the weather? Researched content for a blog article? Watched a video on YouTube ?

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Bannerflow

JULY 12, 2019

In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising. What are the different formats of programmatic advertising? What is the future of programmatic? Firstly, what exactly is programmatic advertising?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SocialPilot

JANUARY 9, 2024

In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. What is AI in social media? What is your post about?: But that is just the tip of the iceberg.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Unbounce

JUNE 24, 2020

They may speed up your time to results, automate painful routines, and enable you to focus on what matters most. Remember what collaborating on a document looked like ten years ago? Strong AI or Artificial General Intelligence (AGI) is what most people think of when someone says AI. Remember printed memos ?).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145