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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

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What Is an Enterprise Marketing Strategy? One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process.

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3 ways to make your e-commerce internationalization a success

Sana Commerce

But what does it mean? Prefer to listen to the blog? What exactly do you need to consider to create a well-rounded localized strategy? Before you even start creating a strategy, it’s important to establish what you want to accomplish. In the world of e-commerce, internationalization has become a global buzzword.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! What are some other resources available to learn more? We amplify your content for free!

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How to optimize e-commerce returns management for B2B customers

Sana Commerce

What causes B2B e-commerce errors (and subsequently, returns)? Human error This includes: incorrect product selection incorrect purchase entry incorrect/incomplete shipping information and incorrect account data entry What is the impact of e-commerce returns and errors in B2B? The real answer is simple: your customers. The result?

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Furniture e-commerce: Top trends and how to sell furniture online

Sana Commerce

What is furniture e-commerce? True integration with the ERP enables B2B organizations to centralize and streamline their shipping and returns processes, ensuring the margin of error for stock levels and estimated delivery timings is minimal. #2- In the US alone, online furniture sales are estimated to cross $208.2 billion by 2025.

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Is ERP-integrated e-commerce safe?

Sana Commerce

“OK, but is ERP-integrated e-commerce safe?” After all, your ERP hosts a world of valuable and sensitive information, such as customer data. If your e-commerce solution is directly integrated into your ERP, you would want to make sure that your ERP information is secure and not vulnerable to exposure. Let’s take a look.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

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What Is an Enterprise Marketing Strategy? Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility.