KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. In our past GA4-focused blogs we have explained the importance of making this switch as soon as possible, but we will reiterate it again! Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Zoominfo

JANUARY 20, 2021

However, eCommerce has become an outright juggernaut in these recent, strange times. Think of what you bought on the web for the first time in the past year: Groceries? In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Face masks? Source: ZoomInfo.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog! The same is true of your blog at WordPress.com.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. So, do some research to figure out what will make them take notice. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Try these to surprise and engage your audience. Use quizzes.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Navigate the Channel

MARCH 11, 2024

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. Here's what to know about yours: 1. Millennials and ecommerce statistics.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Sana Commerce

APRIL 25, 2024

Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. Enabling team efficiency to save time and optimize internal productivity Your team is the engine that drives your B2B ecommerce success. What would your web store look like if it was B2B-first?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Webbiquity

SEPTEMBER 28, 2022

What Exactly is Email Personalization? Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Editor’s note: Reproduced exactly from the submission.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important. Today, I’ll explain what case studies are and why they’re so important. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Conversica

APRIL 28, 2021

Website chat is extremely common on ecommerce websites or for customer support. Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. Let’s take a closer look at where Conversational AI came from, where it is today, and where it’s going in the future. Common Conversational AI Use Cases Today.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Webbiquity

JUNE 15, 2021

What is a lead magnet? This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. What makes a good lead magnet? The first step to designing an effective lead magnet is understanding what kind of content and the format your audience prefers reading. Achieve a quick win.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Conversica

APRIL 9, 2021

Let’s explore what Conversational AI is, how it is used by businesses to interact with customers, and its benefits. What Is Conversational AI? What Are Some Examples of Conversational AI? What Are the Benefits of Conversational AI? Interested in learning more about what AI can do for your business?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus. The Retail Doctor.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Salesforce Marketing Cloud

JANUARY 12, 2024

Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development. Find out what they want and see how your business is delivering against those customer expectations. Figure that out first, and then get your business priorities and goals in order.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Come up with the purpose of your enterprise blog.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Understand Why Your B2B eCommerce Needs Automation. You know what’s coming: The data-based support for action.

eCommerce 65

eCommerce Automation Marketing AI B2B 65

Sana Commerce

MARCH 15, 2024

It’s a blend of innovation, strategy, and understanding what truly resonates with customers. What we’ll cover: Adapting to the Digital-First Customer: Strategies for engaging both digital-native and traditional buyers in more effective ways, enhancing their shopping experience across all channels.

eCommerce 52

eCommerce Tactics Examples Tools 52

Conversica

JUNE 9, 2021

While largely present on ecommerce websites as a way of answering questions and directing website visitors to the pages they’re looking for, website chat is growing in popularity across B2B and B2C organizations. Website chat is fairly common. Here’s how AI Assistants improve website chat, boost engagement, and drive visitor actions.

Marketing AI 71

Marketing AI Marketing Websites SMS eCommerce 71

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But what’s more? Think of Amazon.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Bannersnack

APRIL 29, 2021

We can’t deny the impact of ecommerce on the way we shop. Ecommerce is a trillion-dollar industry and a highly competitive one, which is why customer acquisition can be a struggle. What Is Ecommerce Advertising? Ecommerce advertising is a set of promotional activities that aim at driving sales […].

eCommerce 96

eCommerce Advertisements Advertising Advertising Channels 96

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Navigate the Channel

DECEMBER 7, 2022

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. According to HubSpot, site structure is “integral to the success of your eCommerce business.” The B2B U.S.

eCommerce 65

eCommerce Domain POS Fulfillment 65

BenchmarkONE

MARCH 22, 2019

Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. If you’re in the early stages of CRM research, high-concept blog posts are just confusing, at best. Salesforce Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Optinmonster

MAY 20, 2022

In this article, we’ll show you: What Is a Retargeting Pixel? How Does a Retargeting Pixel Work for eCommerce. By the end of this post you’ll know what a retargeting pixel is, how to install a retargeting pixel, and how you can use one to grow your business. What Is a Retargeting Pixel? Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Martech

DECEMBER 18, 2023

What is a use case in a CDP? In the case of cart abandonment, you would need connectors to integrate your CDP with your email marketing platform, SMS or app notification tools and potentially your ecommerce platform to track and recover abandoned carts effectively. How can you use the ‘crawl, walk, run’ approach?

Ad Building 101

Ad Building SMS eCommerce Segmentation 101

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65