Stories that Sell

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Eek, My Own Process Broke Down!

Stories that Sell

I've blogged about my process, featured it in my book, and preach and teach it to other writers. Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. shouldn't have been surprised. The Story.

Moving! Where to Find the New Stories That Sell Blog

Stories that Sell

For 8 years, I've maintained two websites: the one here for my book and another for my copywriting and consulting business. Now you can find all Stories That Sell blog posts - past and future - at https://www.compelling-cases.com/blog/. To keep things simpler for you and me, I'm merging the two into a single site, located at www.compelling-cases.com.

Why You Should Chart your Writing Like a Doctor

Stories that Sell

Maybe you’re writing copy for your own web site, blog, a promotional article, or a big client project. Daphne Gray-Grant is a writing and editing coach and the author of the popular book, "8½ Steps to Writing Faster, Better." She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Do the math: it wasn't pretty. But a book?

How to Repackage Precious Case Study Content

Stories that Sell

Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Blogs. An estimated 77% of active web users read blogs. Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Share your best customer stories on your blog – either in full or linked back to the full story on your website.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

The Impact of Website Design on Blog Traffic | A Case Study

Haley Marketing

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. Blogging Case Study. Website traffic was not tracked from July 2 - July 16].

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Business Blog.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Add a Blog to Jump Start Industrial Websites

Industrial Marketing Today

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial MarketingProviding a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Prepare XML sitemap for submission, including for blog/video/images as needed. Case in URLs.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

How to effectively integrate video content onto your website

Biznology

If, right now, your website only features written content, you might want to consider sprucing things up. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Video gallery plug-ins are amply available for little or no cost through WordPress and others website builders.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Five Things to Consider Before Undergoing a Website Redesign

Vertical Response

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? This most likely means that you’ve got people that will visit your website on one of these devices. Are you getting enough sales or leads from your website?

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. And hundreds of blog posts packed with practical advice for today’s staffing and recruiting professionals. Haley Marketing’s services include: Website Design.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. Catchy and clever headlines make a difference, especially on blog posts. 4. Photo by mikecogh on Flickr - Some Rights Reserved.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites.

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

The Anatomy of a Lead-Generating Website

Hubspot

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). blog post). Create an account?

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. Potential visitors to your website may see your title before they visit, and the title will often determine whether or not they click through to your post. Blog visitors won’t read a wall of text even if the content is interesting.

6 Experiments You Should Be Running On Your B2B Website/Blog

bizible

For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. As consumers of content ourselves, we all know how annoying cluttered websites can be.

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Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs.

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

You want your blog to be just that kind of place. In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? The opposite is also true.

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. In a few hours you can remake a blog post or an ebook into a SlideShare. Heidi Cohen has reformatted some of her blog posts into SlideShares. 4) Republish your content.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture).

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today?

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11 Ways To Optimize Your B2B Website For Search

B2B Ideas @ Work

Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. Ideas@Work Blog B2B Websites Search Engine Optimization