Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Using your blog as a virtual megaphone, promote local events and charity drives. Non-competitor subject matter experts can give your blog posts an extra boost of trust among local audiences.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

NOVEMBER 16, 2021

Living in ITSMA’s “hometown” city of Boston it was a stone’s throw to Cambridge, MA to attend my first fall Marketing Vision event, a short ride on the MBTA “Red Line” (after I fought the “wicked” Boston traffic to get there). That was very clear attending the post-event workshop on competitive intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Stevens & Tate

DECEMBER 4, 2023

Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. Pop-Up Shops or Experiences: Set up temporary retail spaces or experiential installations in high-traffic areas. This allows you to directly engage with potential customers and create a memorable brand experience.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Launch Marketing

MARCH 20, 2024

Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. Companies that invest in marketing see increased brand awareness, website traffic and lead generation. Companies also indicate that content marketing is increasing their lead quality and quantity.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Your carefully written blog posts won’t have that kind of traction.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

ConvertKit

DECEMBER 15, 2021

Workshops, product demos, and live Q&As. To keep everything in an easy to find spot, we built a challenge hub of resources that included pre-recorded workshops, product demos, and live Q&As with our in-house creator educator Angel Marie. Workshop #1: The strategies top creators use to build high-converting landing pages.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Optinmonster

OCTOBER 31, 2023

In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

ClearVoice

JANUARY 29, 2024

Conduct inter-departmental workshops or brainstorming sessions: Workshops provide an opportunity for content teams to understand the organization’s challenges more holistically. Meanwhile, brainstorming sessions enable participants from different departments to explore unique, creative solutions to those challenges.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. A spin on this is inviting people to contribute to your blog in exchange for a free account. It’s an excellent way to get content AND free promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

JUNE 27, 2023

By conducting keyword research, optimizing meta tags, and creating valuable content, you can enhance your website’s ranking and attract organic traffic from potential customers searching for your products or services.

Startups 52

Startups Ideal Customer Profiles Lead Scoring Lead Ranking 52

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Launch Marketing

FEBRUARY 28, 2024

Contact us today for a free Growth Blocker Workshop! Think about turning it into a blog series. Improvements in SEO boost search engine rankings and visibility, thus bringing more traffic to your website. Instead, focus on channels that make sense for your organization and are proven to deliver results. Have an article?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

MKT1

JULY 13, 2023

But first, some MKT1 Events we’d love to see you at… We’ve got a few workshops and courses coming up—all are taught by me and are repeat courses (meaning I’ve iterated on them and they are even better now!) B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger. What do you think?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Launch Marketing

NOVEMBER 1, 2023

The candidate should have a strong understanding of specific KPIs to measure (for example, MQLs, SQLs, conversions, web traffic, etc.) weekly one-on-one meetings, quarterly reviews, communication workshops, training goals, team building initiatives, etc.) that will gauge the performance of a variety of marketing tactics. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. Apply on Maven - Max 25 Students And more - 2 Hour Workshop: 3 drivers of marketing strategy on 7/19 & 2 Day, 4 Hour Workshop: B2B Startup Website Conversion on 8/9 and 8/10. Register here. Read more

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. These can often deliver lower CPCs and higher quality traffic. It’s not as straightforward as counting likes or shares.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Hubspot

MAY 17, 2015

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Optinmonster

JANUARY 19, 2023

Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. How will your membership transform those who sign up?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Marketing Insider Group

DECEMBER 10, 2019

You can even use your target audience’s data to buy segment-targeted social media ads, create content on your blog that centers on the keynote speaker’s areas of expertise, and retarget those who fit your industry’s target attendees’ profile once they express interest online.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Televerde

MAY 30, 2022

Unique content is one of the main drivers of traffic to a website. Websites should be properly optimized to drive traffic to lead magnets through gated content, pop-up lead forms, and links within blogs. Content is one of the biggest drivers of traffic to websites. What Is Lead Generation? Image Source . Host an Event.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Circle Studio

MAY 28, 2020

The speed with which the coronavirus shut down our personal and professional lives was stunning — traffic jams turned to deserted streets and empty parking lots overnight. For circle S it meant the development of workshops designed to help clients navigate the new virtual world. Where to Start?

Ad Frequency 78

Ad Frequency Eye-Tracking Customer Satisfaction Lead Ranking 78

Onalytica B2B

OCTOBER 1, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. I also needed to find tools to measure traffic for that first client. I needed an efficient way to keep in touch and a newsletter/blog seemed like a natural fit. That was step one. That was step three.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

ClearVoice

APRIL 17, 2023

Start with a list of your best-published works—be it on your own blog, a client’s website, or an online publication. Instead of saying “freelance writer with 10+ years of experience helping clients win tons of traffic.” The post How to List Freelance Work on a Resume appeared first on ClearVoice Blog.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

ClearVoice

APRIL 17, 2023

Start with a list of your best-published works—be it on your own blog, a client’s website, or an online publication. Instead of saying “freelance writer with 10+ years of experience helping clients win tons of traffic.” Resume writers tend to create bullet points that explain their roles in former jobs.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Ask for referrals.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. First off, stop sending PPC traffic to your website. Send your traffic to multiple PPC landing pages that each match your various PPC calls to action, images, and keywords. What would you have on your hands? Post-Click Matters.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Spiralytics

MARCH 27, 2024

For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing. They can be blog posts, articles, social media captions, website copies, etc. It can also increase organic traffic to the websites you write for. The variety goes on. Connect with us today!

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Sponsor: Brain Traffic. Date: Jan. 30-31, 2019. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Content4Demand

JUNE 16, 2020

It quickly became the company’s largest driver of website traffic and top source of MQLs. We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals. Its resounding success helped draw additional influencers from the Fintech 50 to participate in 2020. Build them a net!

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52