Marketing Insider Group

DECEMBER 20, 2021

What topics are resonating most with my audience? Content audits optimize the performance of existing content and enable data-informed strategies for new content. If you’re launching a new blog, your priority might be to find out which topics are most important to your audience. Improve SERP rankings for certain topics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

BenchmarkONE

APRIL 8, 2020

For more information on the topic, here is a comprehensive guide on how to create a content marketing strategy. Doing: Blog posts that are being written. Ask them to write an article on a topic that’s related to your field following the writing guidelines and processes that you’ve already set. Establish a System for Management.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Webbiquity

JANUARY 23, 2024

It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Determine the recurring topics, complaints, or frustrations.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea. Read the QuickBooks blog. Hey presto, you’ve got another lead.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClearVoice

JUNE 14, 2022

Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. To see the full list of results, visit Top Sales World.

Peer-to-peer 50

Peer-to-peer B2B Thought Leadership Enterprise Management Paid Search Agency 50

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). The obvious answer would be the sales team. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. Sales Training and Enablement.

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

Vision Edge Marketing

MARCH 16, 2021

In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. And for the most part, these assets carried a Marketing or Sales title or showcased a salesperson in the case of video. This enables everyone to be engaged.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In AI and B2B marketing , the goal is securing sales. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Seismic

MAY 18, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Conversica

MAY 17, 2021

But that capability requires a concert of technologies to enable it including artificial intelligence, machine learning, and robot process automation. Now that we’ve covered the topic generally, let’s drill down into what this means for business users. The post Blog: What Is Natural Language Processing (NLP)?

Marketing AI 52

Marketing AI Process Sales Qualified Leads User-Generated Content 52

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 105

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 105

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Content Marketing & Sales One of the clearest points of synergy exists between content marketing and sales enablement.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Contently

APRIL 20, 2023

Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. Paid traffic can also be a useful tool for promoting time-sensitive or seasonal content, such as holiday sales or limited-time offers.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Heinz Marketing

MAY 26, 2021

There are hundreds of courses available that span a wide variety of topics, from Business Analysis and Strategy, to Leadership and Management, to Customer Service, and more. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. Plus, you’ll a waste a lot of money if your content fails to impact some larger pursuit like brand awareness, lead generation, or sales enablement. Unless, of course, the topic is content marketing.)

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

JULY 19, 2023

It forms the foundation of effective sales and marketing strategies , enabling organizations to target the right audience, engage with decision-makers, and drive meaningful conversations. Unlimited data access provides flexibility and ensures that sales and marketing teams can access the data they need without any restrictions.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Seismic

MAY 4, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework.

Allocation 76

Allocation Terms and Conditions Marketing Analytics Tools Training 76

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Convince & Convert

DECEMBER 15, 2023

By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. Build a keyword strategy and content clusters A well-defined keyword strategy will help social media search engines understand the topics of your expertise and rank your content and profile for those queries.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

JUNE 23, 2023

This release adds to last month’s release to book meetings on behalf of other users, such as sales or business development representatives (SDRs/BDRs) who book meetings for account executives (AEs). This highly-requested feature enables you to coach at scale to ensure your team succeeds at closing more business.

Hubspot 97

Hubspot Landing Pages Budget Programs Work Management 97

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. Quickly get a list of topic ideas within your industry or niche.

Marketing AI 94

Marketing AI Tools Paid Search Agency Work Management 94

Heinz Marketing

JUNE 20, 2023

4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This analysis provides insights into your customers’ needs and preferences, enabling you to develop targeted marketing campaigns. We can help!

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105