Hubspot

APRIL 7, 2019

Measuring the impact of your work can be tricky without the right tools. Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. What are UTM codes? UTM Code Example.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Indexable URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. There are technical aspects, including URL formatting, meta descriptions, and alt tags. Organic SEO won’t drive more traffic if you don’t have content.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. How to get it? Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. So you can turn “bit.ly/jd59i8”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Outgrow

DECEMBER 6, 2022

You can simply set this up and send the information to your CRM tool via Outgrow’s native or Zapier integrations. . You can now integrate your interactive content piece with the SAP CDC CRM tool in order to streamline your information storage and analysis process. Add Widgets to Your Results Page. Send PDFs via Integrations.

Outgrow 98

Outgrow Features Product Lead Ranking 98

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? SimilarWeb. What is it? Live HTTP Headers.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. The best SEO tools provide you with easy access to information and reports about how you also measure up to the competition. All of these tools are free! Keyword Tools and Trending Topics. The best part? The best news?

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. That’s where OptinMonster comes in: OptinMonster is the world’s #1 lead generation tool that makes it easy to promote your St. RafflePress also helps you quickly create a landing page for your contest with a custom URL.

Tools 92

Tools Work Management Marketing Management Paid Search Agency 92

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Underwhelming blog post performance is not attributed to wrong ideas. 10 Keyword Considerations For Better Blogging.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic.

Keywords 100

Keywords SEO Research Resources 100

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

DECEMBER 21, 2023

The easiest way to make a coming soon page is using a tool like SeedProd. This is what drives that immediate flood of traffic to a new product launch. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A

Twitter 144

Twitter Tips Social Media Advertising Agencies 144

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Conductor

OCTOBER 11, 2022

Reviews: Populate underneath website URLs to draw users’ attention and increase trust. Sitelinks: Additional website links populate below the main URL to offer users related pages to explore. Carousels serve as another refinement tool for users. We all know Twitter as a prominent social media platform.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The content formats that are successful in driving traffic and sales enablement efforts. It provides free information about website traffic, user behavior, and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Optinmonster

JUNE 1, 2022

With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. After this, you’ll see the IndexNow stats for URLs like successful and failed URL submissions. 28 Best WordPress Plugins & Tools.

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. Typically, every blog post, video, or piece of online marketing content will carry an embedded share button.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79