KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JANUARY 21, 2016

So what’s the magic formula for how to write blog posts faster? One of the first things I do when I go to write a blog post is make sure I have myself set up to succeed. It may sound elementary, but you need to spend some time on your headline before you even begin to think about the blog post itself. Sadly, there isn’t one.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 14, 2016

Below are some tools that can help you research, schedule, and monitor. KoMarketing and the author are not affiliated with these tools in any way. Here’s some great tools that can help. BuzzSumo offers a freemium version of its tool that allows for some keyword/brand mention searches. Cost: FREE. MuckRack’s Who Shared.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Baidu Search Term Report Tool. Baidu Keyword Planner.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. 2018 has been a crazy year in the world of PPC Marketing.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Write a Blog Post. Top Tools from Pubcon 2012. Going into Pubcon, I thought I was hip to most of the tools out there. Top Tips from Pubcon 2012. Put the video online. Create a transcript.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JULY 1, 2014

What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

MAY 11, 2012

Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Don’t Confuse Good SEO Tools for SEO Shortcuts. Learn from them.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 13, 2017

or Europe is the request for a phone number and QQ number ( QQ is the most popular instant chat tool in China). In China, many people, especially those working in traditional B2B industries, prefer speaking directly by phone or chatting tools and rarely use emails. Baidu Shangqiao is a free tool available to Baidu PPC users.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 25, 2012

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. The goal of the new “Index Status” tool is to create more transparency in the process of indexing, reports Google.

Features 120

Features Google Tools Transparency 120

KoMarketing Associates

JUNE 7, 2023

Approximately 29% believe that AI tools and technology will replace all of their marketing writers. “AI Check out our Senior Director of Digital Marketing, Casie Gillette’s, recent blog post on making the most of your marketing budget ! 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

OCTOBER 12, 2022

GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . Select Tools and Settings in the top right . How do I Connect GA4 and Google Ads? . ” is checked. . Click Save. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Many marketers are exploring how they can achieve more effective marketing automation through their content marketing strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

AUGUST 19, 2020

Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

SEPTEMBER 8, 2020

There’s a great “photo testing” tool called Photofeeler that will give you feedback about your headshot from other people. Head over to LinkedIn’s Social Selling Index tool and get your score. This sounds grand, but “publications” can also include any blog posts you’ve written. Do check your LinkedIn Social Selling Index score.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Conversation Ads. Bulk Uploads (Sort Of).

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Does the same person (or team of people) write all of your blog content? Paid search tools, like SEMrush, Moz, and Raven Tools.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JUNE 30, 2021

As we’ve cited in this blog from many different studies of B2B marketers, what matters is lead quality , not lead quantity. It’s closely followed by “improving content and content engagement,” then by “improving data management tools/platform.”. As the old saying goes, “a fool with a tool is still a fool.”.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MAY 6, 2020

Instagram offers many creative tools that engage audiences, such as the ability to create countdowns for upcoming events or announcements. Take advantage of the wealth of content presented and either distribute to your attendees to keep them engaged or repurpose it for your blog, website, and social media efforts.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 5, 2021

You can download the report for data on top challenges, measuring performance, strategic success, elements for effective measurement, volume of tools utilized, most important tools, most important metrics, and more. Over 50% Use 3 or More MarTech Tools for Content Marketing Measurement.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

NOVEMBER 28, 2017

This can be done with the help of A/B testing tools. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. This can ultimately be a powerful tool for advertisers. Easy & Free A/B Testing. Final Thoughts.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

DECEMBER 22, 2016

on your blog. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? Organic search visibility: What keywords rank for the blog?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 2, 2020

Derek Edmond recently wrote about LinkedIn Live, its benefits, and its requirements in his blog post, B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy. Click the “Admin tools” drop down menu in the upper right-hand corner of the page. Click the option for “Edit public URL.”

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Strategic Partnerships. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 12, 2017

ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177