Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. If so, that’s a great first step. Of course, this is a quick summary of the process. Not bad, right?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Today, we’re looking at several common recruiting horror stories—and providing you with the steps you can take to make sure these unfortunate circumstances never happen again. We took two months off to plan for the upcoming year. Let’s get into it! Keep reading! #1:

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Has your vendor changed their product or marketing strategy?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Vision Edge Marketing

DECEMBER 5, 2023

The 5 Best Steps to Solve the Ecosystem Puzzle To solve the business ecosystem puzzle you must understand the complex interplay among the various participants. In this episode of What’s Your Edge? Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Securing a top spot on Google’s search results is like striking gold. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. The answer lies with your competitors.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. The first step is understanding your audience. This post is going to give you a rundown of this crucial first step. It’s the bread and butter of what we do here at Marketing Insider Group.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Performing a complete content inventory is a key first step in any content audit. Performing a content audit is like breathing new life into your entire content strategy.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 117

Planning Allocation Process B2B Marketing 117

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. We did research on which words were misspelled the most by Americans. The first step to creating a data storytelling strategy is finding your story and clarifying the objective.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. It’s certainly one of ours.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JULY 24, 2023

As Google’s language skills get better, our on-page SEO game needs to step up too. It’s really just a simple series of steps that can help you organize your SEO strategy. Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. That’s where keyword clustering comes in.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. Actually, there are several reasons!

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Marketing Insider Group

JANUARY 17, 2023

Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Internal links can be found on the homepage of websites, or within published content, such as blog posts. Content hierarchy.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. More, and fiercer competitors are in every market, and if they’re not, it’s probably not a viable market. There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

ClearVoice

SEPTEMBER 20, 2022

However, once you’ve done some research, you’ll see that it’s easy to find guest writers with the ability and expertise to offer value to your readers. If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. What is guest blogging?

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction. Address the full funnel with your SEO content.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Research your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. So how do you make sure that your content marketing efforts aren’t going to waste?

Tips 145

Tips Lead Scoring Lead Ranking SEO 145