Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. I don't expect this news to change the minds of vendors who made the opposite decision.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 18, 2021

Editorial Blog Categories. Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. 36% of buyers say vendors have absolutely no influence on their final decision while 44% said vendors were only “somewhat” influential. Take the hint.

Content Marketing 269

Content Marketing Planning Webinar Metrics Content 269

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog. Net-Results blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Customer Experience Matrix

SEPTEMBER 16, 2017

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. The vendor is working an automated optimization system that will pick the best message for each customer instead.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Brandpoint

MARCH 13, 2023

Research to find a new B2B vendor, service or product starts with an online search. Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. Grow your reach and ranking by using them to help you plan your landing pages, blogs and other content.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Get your free email automation vendor evaluation template. Types of emails.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

LeadSloth

APRIL 24, 2009

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ). So here’s the list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

KoMarketing Associates

MARCH 3, 2014

According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

AUGUST 24, 2012

My clients come to me asking if they’re getting a fair price on SEO proposals from vendors. Stay tuned, everyone, I will be blogging a lot more in months to come about SEO. It’s shocking what some SEO companies charge, especially for services that are obsolete with new changes in web and online marketing technology.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Marketing Automation: Marketo , Pardot , Act-On. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

AUGUST 27, 2021

Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Or, in the opposite case, the title tag hasn’t been optimized at all: “Home pages might simply be called ‘Home’.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

KoMarketing Associates

FEBRUARY 24, 2015

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Similar tagging vocabularies are used but wrapped directly around the embedded code used for the video. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. The way to do this practically is to borrow a technique from social media and use tagging.

Social Media 123

Social Media Work Management Marketing Management Media 123

Content Marketing Institute

NOVEMBER 30, 2017

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. By “content framework,” I mean the way your team thinks about your whole collection of content at the highest level, including the metadata used to categorize and otherwise tag content. Click To Tweet.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

Adobe Experience Cloud Blog

JULY 22, 2021

Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported. A Strong Integration Gets Stronger. Bizible proves the revenue contribution and ROI of advertising to win more budget.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Valasys

MAY 3, 2024

Furthermore, by taking a vendor-neutral stance, companies can negotiate favorable service-level agreements and take advantage of special offers from rival providers. Deploying Resource Tagging for Granular Cost Attribution In the cloud context, resource tagging enables comprehensive cost tracking and accountability.

Cost 40

Cost Enterprise Management Allocation Peer-to-peer 40

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Technology Vendors. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Great Blog.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Avoid vendor bias. Based on these results, I will try to keep posting once or twice a week, but with more focus more on Thought Leader interviews and on vendor-neutral articles. Avoid vendor bias. Tags: Demand Generation LeadSloth. The Most Requested Topics.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

BOP Design

NOVEMBER 6, 2020

In this blog post, we share a few simple tips for a B2B social media strategy that focuses on building connections. What if partners or vendors start tagging your company in posts? Building connections and trust online can be tricky for companies, especially during a pandemic or a polarizing election, but it can be done.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

EveryoneSocial

MARCH 30, 2023

Leaning on the longtail, so to speak, of building out your social presence (and profile) with branded and non-branded content helps buyers understand who you are, and what sets you apart as a vendor. Do you stand out as an expert in your field compared with all the other vendors they’re considering?

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing Top of Funnel 52

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. The drag-and-drop campaign builder is attractive; more important, actions in external apps appear as icons, making them as accessible the vendor''s own features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

SalesIntel

FEBRUARY 26, 2024

First, let’s understand where the change is and how this impacting both B2B consumers and vendors. No, we don’t just mean dynamic tags). B2B decision makers can get a first-hand look at your product or service, and the vendor can send direct personalized content to encourage an upgrade or full-scale solution. It’s time to adapt.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

First, let’s understand where the change is and how this impacting both B2B consumers and vendors. No, we don’t just mean dynamic tags). B2B decision makers can get a first-hand look at your product or service, and the vendor can send direct personalized content to encourage an upgrade or full-scale solution. It’s time to adapt.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Customer Experience Matrix

JULY 17, 2015

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. But the two vendors in question ( Evergage and Jetlore ) and another I spoke with earlier ( Sailthru ) were downright religious about the superiority of their approach (individual-level selections in every case).

Work Management 120

Work Management Segmentation Analytics Automation 120