Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). tags suggest, Spredfast also pays substantial attention to measurement. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Ambal's Amusings

SEPTEMBER 1, 2010

He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic. Blog Funnelholic Twitter funnelholic. SiriusDecisions. Related Blog Posts. Tags: ClickInsights: Expert Interviews Tips and Techniques. Craig Rosenberg. Over to you.

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Televerde

MAY 22, 2019

This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career. Once again, this is the perfect time to tag contacts in your target accounts and reach out with a text letting them know you’re at the event and would like to connect. Most major events have a mobile app you can download.

Tips 40

Tips InsideView Case Study Case Studies 40

Bound360

DECEMBER 14, 2017

This is not a blog post about AI. in our webinar with Terry Flaherty, Senior Research Director at SiriusDecisions. To gather the data, we drop a simple java script tag on your site and handle the rest. LISTEN TO EPISODE. AI will solve all your problems. Guess what? Leverage industry and role data to engage prospects.

Enterprise Management 40

Enterprise Management Work Management Marketing Proposals Intent Data 40

Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. siriusdecisions : @damphoux Please explain? The group is open to any SiriusDecision advisory service seatholder. The group is open to any SiriusDecision advisory service seatholder.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. One of the memorable moments on Day #1 was at the social media training session when all of students needed to set up a Twitter account (if they didn’t have one) and tweet using the #EE09 hash tag.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. Mike: I recently interviewed Joe Galvin of SiriusDecisions on the topic of Sales and Marketing Alignment and his feeling is that it's one of the barriers companies need to overcome to succeed. Mike: David, what is the hot topic of the upcoming conference? Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. People need to understand that picking a vendor is picking a PARTNER.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MAY 29, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Tags: lead gen interviews demand marketing appointments events b2b siriusdecisions sales2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MARCH 19, 2009

Inbound: SEO, SEM, Blogs. SiriusDecisions reports a different number though. Tags: lead gen demand marketing SEO appointments b2b SEM. It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Outbound: Telemarketing,Email, Events).

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Smashmouth Marketing

JUNE 3, 2009

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Smashmouth Marketing

FEBRUARY 22, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Tags: marketing twitter events sales2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Adobe Experience Cloud Blog

OCTOBER 19, 2009

This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation. The SiriusDecisions Demand Waterfall, and the trends within it.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

The ROI Guy

JANUARY 21, 2015

Deals that do close taking 24% longer to do so compared to 2 years ago (SiriusDecisions). Encourage blogging and let the culture and true face of your organization come forward as buyers in their self-created “decision space" evaluate what it will be like to do business with your organization. Tag, you''re it!

Top of Funnel 40

Top of Funnel Buyer's Journey Peer-to-peer B2B Sales 40

Anything Goes Marketing

DECEMBER 21, 2009

I highly recommend that you subscribe to resources such as the Marketing Insights blog , MarketingSherpa , MarketingExperiments , SiriusDecisions , ClickZ , and MarketingProfs to name just a few of the great resources that I use on a daily basis.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

PureB2B

SEPTEMBER 24, 2017

According to an ABM study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. This may include data management platform, data protection, API services, cloud connectors, tag management, and the like. Marketing middleware helps integrate marketing platforms and systems with each other.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 And I have had similar thoughts while reading recent blog posts by Jep Castelein (a.k.a., “The Lead Sloth&# ) and David Raab on where marketing automation is headed in 2010. Demand Generation Blog says: January 22, 2010 at 12:22 pm [.]

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Content4Demand

JANUARY 1, 2019

Direct mail may come with a higher price tag than digital channels, but marketers often find it to be a worthy investment. I don’t think that we’re going to see a decline in the usage of direct mail anytime soon,” said Jessie Johnson, Demand Marketing Research Analyst at SiriusDecisions , in an interview with Demand Gen Report. “I

Brand Identity 59

Brand Identity Branding Work Management Planning 59

Adobe Experience Cloud Blog

OCTOBER 27, 2010

SiriusDecisions, for example, presents a Spectrum of Sales Readiness consisting of five distinct levels, ranging from Level 1: a response to a marketing campaign, to Level 5: the individual has responsibility, budget and timeline to make the purchase. They are acutely aware of the relationship between it and value to the company.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Televerde

OCTOBER 18, 2018

We just returned from the SiriusDecisions Summit in London where people were unfailingly polite, public transportation was extensive and timely, and it was easy to find a proper cup of tea. The decision to outsource a key function of growth needs buy-in from the top because it’s a high price tag no matter who you go with.

Sales Management 40

Sales Management Demand Marketo Enterprise Management 40

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Content4Demand

JANUARY 18, 2019

Once selected, employees go through a new hire “mini bootcamp” that consists of about 80 hours of classroom training, where they learn about everything from technology to the buyer journey to the SiriusDecisions models. I had a background in data and reporting, so I’m very particular about tagging and clean data,” she said.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

DiscoverOrg

MAY 23, 2018

Tag-team at events. B2B companies with aligned sales and marketing teams saw 24% faster three-year revenue growth, and 27% faster three-year profit growth, according to SiriusDecisions. SiriusDecisions points out that first 67% of a buyer’s decision-making process is completed online – in Marketing territory.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. Social Media Tracking 101 - Marketing Genius Blog , October 20, 2009. Podcast: Why sellers don’t have the right tools to help buyers buy - B2B Lead Generation Blog , October 15, 2009. Tags: Best.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    Tags: Sales Marketing Alignment lead tracking marketing automation marketing lead sales leads sales marketing alignment sales marketing integration.   We hope to see you at there!

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Kapost

FEBRUARY 24, 2017

SiriusDecisions has found that almost two-thirds of content goes to waste for either being unfindable, off brand, or out-of-date. Thanks to the Kapost app that lives in my CRM, we have content tagged by persona, asset type, tier (decision-maker, budget holder, doer, technical consultant, etc.),

Top of Funnel 83

Top of Funnel Account Based Marketing ABM High Quality Lead 83

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It was the silence of Twitter. Mind you, this was an event about social media and website optimization.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

PathFactory

AUGUST 28, 2022

SiriusDecisions found that 65% of the content that marketing teams produce is wasted – primarily due to operational issues. Don’t forget to tag your content assets by Topic, Funnel Stage, Purpose, Asset Type, Audience and Language. One third can’t be found; it’s on someone’s hard drive or lost on a shared drive.

Top of Funnel 52

Top of Funnel Ad Building Digital Marketing Funnels Enterprise Management 52

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Of course, muchos gracias to @siriusdecisions for bringing together great presentations and great people. Unfortunately, I wasn’t able to go (not without trying!)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Digital B2B Marketing

APRIL 7, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Maybe tied to Google's social goals?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Maybe tied to Google's social goals?

Social Media 100

Social Media Media Budget Programs B2B 100

Hubspot

JANUARY 14, 2015

12) Brad Gillespie , CMO at SiriusDecisions. I also created a lot of content (blog articles), ran parts of social media, ran events (exhibiting and hosting). I ran down all the content and photo rights for their weekly advertising programs, and tagged along on questions related to marketing strategy for the network.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28