Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. What do they do differently from other firms? Questions like these are what we designed this study to answer. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ClearVoice

APRIL 7, 2023

What if there was an established, legitimate platform that was still aching for quality content? And what if it had much less competition than other social media platforms? LinkedIn is a platform focused on business and professionals. To grow your brand on LinkedIn, focus on thought leadership content. It’s LinkedIn.

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. More than a billion hours of video content is watched on Youtube every day ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hinge Marketing

JANUARY 29, 2020

I hear this all the time from professional service providers. But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. FREE Download] High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Every audience is different.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. What makes this case study great? While anonymous case studies are still useful, branded case studies tend to have more credibility since it’s easy to fact-check and shows how actual companies are using the platform. A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. This level of customization creates a relevant and engaging experience for customers, ultimately leading to increased brand loyalty and conversions.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClearVoice

APRIL 15, 2021

What is earned media? It is earned because the media professional featured them on their own accord, without payment. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

JANUARY 26, 2023

We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. What is digital entrepreneurship?

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. What We Can Decipher From the Top Trending Topics.

Work Management 217

Work Management Content Marketing Management Paper 217

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Sales Hacker.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClearVoice

APRIL 27, 2021

While every company will hope to gain something different through hiring a writing guru, generally speaking, they all want copy that improves fast decision-making from potential, past, and new customers. . When you’re working with a client with several products, services, or offerings, you may want to try and sell a customer on everything.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

seo.co

JANUARY 23, 2022

In short, writing high quality content increases the perception that you are a professional and leads other website owners to believe that you are the type of individual with whom a business relationship could be mutually profitable. Become a source for research. No more long-winded intros or background stories.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. How can your business offer excellent service to customers across the world? Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Today, it’s easy.

Marketing Management 133

Marketing Management Business B2B Thought Leadership Advertising Agencies 133

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Rev

JANUARY 11, 2023

But what if there was a better way? What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? And that’s what we’re going to show you how to do in this blog post! What type of characteristics and behaviors should you look for?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Content Marketing Institute

FEBRUARY 19, 2018

I just like to keep tabs on what’s happening in the marketplace.”. As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Are you looking for a new job?”. “No,”

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Type: Worksheet. Type: Course.

Social Media 118

Social Media Training Course Resources 118

The Marketing Blender

OCTOBER 17, 2019

Our Services. Digital disruption is real and everyone does their own research online now. Digital disruption is real and everyone does their own research online now. Prospects have preconceived ideas about what they want and what they don’t want to spend money on. It’s not what you sell, it’s how you sell it.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore. And what about your firm’s news?

Rules 91

Rules B2B Social Media Advertising Agencies 91

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. No need to worry. Research Your Target Audience for Video 4.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

ClearVoice

JUNE 17, 2019

Lifestyle journalism pays less every year, leaving generalists (i.e., people who can do immersive research and become superficial experts in anything for a two-week assignment period) in need of another income stream. So, what is a hardworking wordsmith with insatiable curiosity and a deep bench of contacts to do?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Hinge Marketing

MARCH 8, 2017

If you were asked to identify the biggest challenge facing professional services firms today what would you say? It may surprise you to know that the answer is none of these. So what’s a professional services firm to do if it wants to graduate from being a small local firm to one with regional or national exposure?

Work Management 89

Work Management Marketing Management Service Brand Identity 89

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. First, and it may sound funny, you have to know what your website is for. If you are in the business of selling goods by engaging in e-commerce or selling within the service ecosystem (i.e., Not to despair!

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Heinz Marketing

JULY 12, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I don’t know what just happened, I blinked and it’s July already.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

Hinge Marketing

FEBRUARY 28, 2018

Few would argue with the notion that building business relationships is critical in professional services. And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. Download the The Visible Firm Guide.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I’m your host, Matt Heinz.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

Hinge Marketing

DECEMBER 29, 2014

As the Managing Partner, you’re turned to every day to make decisions about the strategic direction of your professional services firm. Without an extensive background in marketing, branding, social media, or other disciplines, how can you make the right choices to drive growth and profitability for your firm?

Marketing Management 48

Marketing Management Advertising Agencies Service Social Media 48

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Uncertainty over what to write about. Uncertainty over what to write about. But first they need to understand exactly what talents go into a successful marketing program.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Hubspot

MARCH 11, 2020

Here's what I figured out: Shaquille O'Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie's Pretzels restaurants, over 100 car washes, 40 fitness centers, a mall, a movie theater, and a few Vegas nightclubs. Craft a brand image to stick out among the crowd. Take Spotify, a company with a strong brand identity.

Promotion 93

Promotion CMS Development Work Management Business 93

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. Sometimes slogans and taglines take months of research, ideation, and testing to decide. What is a slogan?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52