ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. These Brands are Making Social Media Sell. But not by chance.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. Today’s mobile listeners want business entertainment and training without the pitch of so many social media outlets.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ViewPoint

MARCH 20, 2014

The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Today''s guest blog is by Ian Adams.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

JULY 26, 2018

With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. The embedded player code allows anyone reading the blog to also listen to the program. The blog is usually read by about 2,500 people a week; this should do well there.

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ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI."

PointClear 120

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ViewPoint

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

OCTOBER 27, 2011

Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. “Social media isn’t a task to be delegated to the marketing department.”

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Social Marketing Amazon Business Social Media 120

ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that can reshape how you consider social media.

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ViewPoint

OCTOBER 29, 2013

They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Has one of your prospects changed jobs?

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Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Social media = Lots of room for improvement. Wiley, 2011).

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ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book.

Mobile Marketing 120

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ViewPoint

JULY 12, 2012

She also writes the MarketingProfs "Daily Fix" blog. ” Social Media: Less About Lead Gen and More About Creating Relationships. ” Emphasizing the personal relationship aspect of social media, she adds, “The reality is there is a certain percentage of people who will never buy. Stay Tuned.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

AUGUST 18, 2015

Hired a social media marketer. If you are not sure where to start, check out part two of this blog for some suggestions. Today's blog was submitted by Pam Hege. Treating the symptoms of poor revenue performance is not going to make it better. Increased spending on lead generation. Invested in content generation.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Marketing Qualified Leads 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. Return on marketing and sales investment. Revenue performance management. Sales lead management. Sales management.

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Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic.

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Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. Craig’s Blog: www.funnelholic.com. Then we get to sell them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 8, 2016

They should also work with the technologist to automate certain aspects of campaigns, like email or social media. Stay tuned for part two of this blog where we will talk about Smarketing (marketing’s “12 th man”) and the crucial role culture plays in any successful team.

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CMO Planning Storytelling Ad Building 168

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Social media and inbound sales are like the icing on the cake, she said. Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

FEBRUARY 11, 2014

Click to start video at this point — In a recent blog post on Biznology, Ruth wrote, “The most reliable and scalable approach for reaching new B2B customers is outbound communications.” Social media and inbound sales are like the icing on the cake, she said. Inbound marketing is tough to scale.

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Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

NOVEMBER 27, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. For instance, the key to creating “content (blogs, videos, etc.) Photo credit: anumodbalan.

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ViewPoint

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. What About Little Data and Social Media? You can connect with Anthony and learn more about his work by visiting his blog: Anthony's Blog: www.thesalesblog.com.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Social media has to be considered, too, in the context of the buyer’s journey.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Paul Gillin | Paul Gillen Blog. Voicemails are a waste of time. Outbound calling is interruption marketing.

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Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals.

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Sales Qualified Leads Planning Peer-to-peer Work Management 120

ViewPoint

DECEMBER 10, 2013

That kind of video can be shared on social media, generating buzz about your company. Chad''s Blog: highvelocitysales.wordpress.com. But that’s just the first thing. Let people see how great your company is, Chad suggested. Create a short video that shows your office and the people who work in it. Twitter: @velocity_sales.

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ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. The average cost of an outside B2B sales call is $215-$400 per call. Twitter: @josianefeigon.

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B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

APRIL 10, 2012

The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. The Fight for Marketing & Sales Alignment. Top Sales World. Stay Tuned.

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Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Most people don’t want to hear this, but Matt and his team work at it every day. Target the Bigger Companies.

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ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Four listed blogs. It is your personal blog. Still my favorite!”.

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ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet.

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Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. It's got to be a solid budget item".

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Social Media BtoB Media Inbound Marketing 120

ViewPoint

AUGUST 16, 2012

We stop prospecting, or we stop outbound stuff because we have this wonderful thing called social media, and so now all our prayers are going to be answered by social media.”. Dave’s Blog: partnersinexcellenceblog.com. The next PowerViews will be with Tim Riesterer of Corporate Visions. Stay Tuned.

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ViewPoint

JULY 19, 2012

” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. That article could become a blog post.” But it’s very difficult to do unless, again, you have the strategy and alignment in the organization to support a process.”

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ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. So I think that is the purpose of the blog—to really stimulate thinking and to learn from each other. She adds, “Many of the old models that have been based on how salespeople go out and sell are irrelevant now.

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