KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Begin by analyzing your current site design to find any weaknesses.

SEO 272

SEO Traffic Tips SERP 272

Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MARCH 11, 2024

This strategy ensures that your website gets indexed as the primary source for the video, enhancing your site’s SEO. Embed the video on your site in a way that complements your content. Create Video Sitemaps For videos hosted on your site, a video sitemap is a roadmap for search engines.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Ranking Lead Scoring 117

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Use any existing rankings to keep people on your site with internal links, videos, graphics, and anything interesting you can think of.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Content assets to link (with URLs). Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. Optional URL Scraping. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Marketing Insider Group

JUNE 15, 2021

Remove “dead weight,” making it easier for Google bots to crawl your site so the search engine can index more content and boost your rankings. In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Original publish date.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 133

Marketing AI SEO Thought Leadership Search Marketing 133

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Top Rank Marketing

OCTOBER 19, 2023

While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. However, URLs are often political. While content too can be, it’s typically to a lesser degree.

ROI 115

ROI B2B Work Management Guidelines 115

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. available via various dimensions, e.g. site-wide, page, device and user-level. using the origin URL originally stated upon setup of the data connector. Indexing considerations. Domain lookup times.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JUNE 29, 2021

In short, it’s looking holistically at your on-site SEO performance and showing you where improvements are needed. Screaming Frog SEO Spider is free for sites with less than 500 URLs. The free version includes what we would consider the essentials, but the paid version does include expanded capabilities.

SEO 349

SEO Tools Keywords User-Generated Content 349

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Is your content relevant?

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Act-On

SEPTEMBER 26, 2023

These sites have high credibility with search engines. Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. A great strategy for landing these links is pitching related blogs and podcasts.

SME 141

SME FAQ Domain Link Building 141

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? Google is crawling your site to see if you are a reputable source.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. Here we outline 5 fundamental key performance indicators for measuring your blog’s success.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Ranking Lead Scoring Ad Frequency 68

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Mid funnel metrics In this stage, you’re measuring not just how well your influencers capture attention, but also how effective they are at moving traffic off social to your site. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Biznology

AUGUST 8, 2017

They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy.

Google 138

Google SERP FAQ Paid Search Agency 138

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

DAGMAR Marketing

JANUARY 22, 2024

Most website developers are not SEO experts, and though they have the very best intentions to deliver a beautiful, new website, all the hard work that was put into optimizing the original website for search engines could unknowingly be undone with the launch of a new site. 1- URL Changes Even small URL changes = a brand new URL!

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. High-quality and relevant backlinks can boost your site’s authority and search engine rankings. Canonical URL: The preferred version of a web page that search engines should consider as the main source of content when there are multiple similar versions.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 103

Google Keywords FAQ Custom Publishing 103

seo.co

AUGUST 15, 2022

Having a beautiful website with amazing content is important, but won’t make your site rank well in the search engines unless you’ve properly implemented and optimized technical SEO. Site architecture is how your web pages are organized, including the structure and hierarchy. A hierarchical site structure is best.

SEO 105

SEO De-duplication Domain SERP 105

Search Engine Journal

SEPTEMBER 15, 2022

The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. This new report will show how many sites indexed URLs on your site are HTTP and how many are HTTPS.

Google 97

Google Process Tools SEO 97

seo.co

FEBRUARY 1, 2023

These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information. Using On-Site Optimization Techniques There are four things to know about local on-site optimization.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86