NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Company Blog. Now what? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. Identify A Voice.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). ” Leave a comment (or subscribe) to a blog about IT recruiting. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. It would be irresponsible to suggest that these were the only SEO implications of a site redesign effort.

Design 235

Design SEO Tips Lead Scoring 235

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

seo.co

MAY 16, 2022

How do you know what to write about on your blog, though? One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. The idea behind an SEO content gap analysis is simple: Find gaps in your site content (vis-a-vis your competition) and fill them in with fantastic content.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

FunnelEnvy

APRIL 4, 2022

As impressive as it may seem when SEO helps increase monthly views by 50% or allows a page to rack up thousands of additional visits, traffic generation is meaningless unless it leads to a positive increase in revenue. It varies greatly depending on what you’re selling, but there are a few general places you can start: Blog.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. Lower funnel keywords are an often neglected SEO strategy for marketers. Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Every blog should have a subscribe form.[/caption]This Add a Subscribe Form.

Design 0

Design Top of Funnel Tips Leads 0

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Ask why they downloaded the white paper. Do you qualify leads before sending them to your sales team?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Proactive This is a key distinction between consultants and contractors.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Navigate the Channel

MAY 7, 2021

Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Here’s what you need to know about search engine optimization (SEO) and B2B construction marketing. Why Use SEO for B2B Construction Marketing? Please contact us today for details.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

seo.co

AUGUST 29, 2022

If you want your SEO company to be successful, you need to generate revenue. The standard and intuitive approach to generating more revenue is selling more of your products or SEO services. Why is recurring revenue so valuable for your SEO business? Search engine optimization (SEO). Lots of it. So how do you do it?

Paid Search Agency 105

Paid Search Agency SEO Lead Ranking Companies 105

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper. I think book lays out proven strategies to producing white papers that support your lead generation process.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. In fact, if you can publish a blog post daily, the number goes up exponentially – and soars from there.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Work on mastering SEO and website optimization. SEO plays a crucial role in maximizing content ROI.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

KoMarketing Associates

NOVEMBER 12, 2015

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Consider the following tactics for optimizing email communication in coordination with SEO viability.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Navigate the Channel

JUNE 17, 2022

But how can your SEO strategies know where a specific person is in their journey? It all comes down to the buyer’s journey and keywords for SEO. Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Not necessarily.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. Then, they’ll search, “how to keep my network secure.”

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! How do SEO experts celebrate improved search rankings? White papers. What do black hat SEOs serve at Thanksgiving dinner? What do hippies and SEOs have in common?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Useful tools such as Moz, Ahrefs and SEM Rush can help you track search engine optimization (SEO) efforts. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MAY 6, 2024

That’s why the ClearVoice blog includes content that appeals to both segments. For instance, there are blog posts that will guide freelancers in optimizing their skills. For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them?

Merchandising 112

Merchandising Marketing Analytics Tools Conversion Lead Ranking 112

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. After all, SEO isn't the only component of a successful marketing strategy.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99