KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

DECEMBER 20, 2016

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 45% of survey respondents indicate social media is not a factor in vendor selection. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Jordan Kasteler , Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Help Your Customers Succeed.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). Scan branded search results for opportunities to update company information across third party sites. This includes business listings, job posting websites, and social media platforms (which we will discuss a bit later).

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 10, 2020

A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. We noticed brand-specific search queries were down for another client. Quality And Quantity. Showcase Target Audience Engagement.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. Social media mentions. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 29, 2020

loss in ad revenues this year (its first negative result since our tracking began), driven in part by a huge decline in travel-related search queries.” eMarketer estimates that global search ad spend “will decline by 0.2% Why display advertising is somewhat outperforming search is not clear.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

DECEMBER 22, 2016

on your blog. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? Organic search visibility: What keywords rank for the blog?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Does the same person (or team of people) write all of your blog content? How to Find What Users are Searching For Online.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

NOVEMBER 16, 2017

In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. Paying Attention to Average Shares Per Social Network. Note: There’s a chance a search theme is relatively flat throughout the year. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

SEPTEMBER 4, 2018

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Link building is not something B2B marketers think about regularly. Organizational Business Listings.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 30, 2019

Here are some key objectives to keep in mind: Brand Awareness and Organic Search Visibility. These two objectives go hand in hand as it’s been reported that Google alone receives more than 63,000 searches per second on any given day. How to” videos or blog posts. Keep people (and search engines) coming back.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach. This allows him or her to send hundreds of emails per day.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. and 39% of marketers cited content marketing, surpassed only by social media. . Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages. It Could Have SEO Influence.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

DECEMBER 4, 2014

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. In my last Search Engine Land column , I looked at some of the challenges we face as SEO managers. Don’t guest blog.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. We’ve discussed how to generate keyword ideas and prioritizing those keywords in previous blog posts. Analyze the Existing SERPs. Content Type. Definitions? A mixed bag?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 2, 2016

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Multimedia assets.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 23, 2017

And, for marketers, and specifically for search and content marketers, we need to be continuously thinking about our customers and how they are making decisions: What are they doing to get to that decision? Keyword research is essential and it’s really the core of any search or content marketing program. What are those needs?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192