Trending Sources

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent  study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

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Is SEO Dead? Long Live Social Search!

B2B Marketing Insider

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Often, however, basic search is only a crude indicator of intent.  It’s designed by the masses, and therefore it’s often wrong. The next generation of search will be informed by social—sometimes referred to as social search.

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You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Do it!

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Start with research: is your goal achievable? Facebook work best over lunch).

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. Good luck! Like this post?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Social Media is an Afterthought. Positive Social Shares/Mentions.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. Since you’re probably doing this 80/20 for search, you need to extract as much deep content as possible and allow it to be conveyed verbatim and not go through your thesaurus, your buzzbox. Admit it. Yikes !

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. year-over-year. Baidu has 54.3 percent.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. ” — Blogging Wizard. 22) Social Report.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. “Stick a fork in it: guest blogging is done.” last month.

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Integrate! 5.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Social media? Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers?

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail  five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives. Here is a screenshot when searching for “ komarketing ” on the desktop. Focus on Structure.

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.

My Best Biznology Blog Posts of 2016

Biznology

If you bring it, they will post, share, tweet, and blog you! hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. Take your bloggers and social media influencers to lunch. Launching your social campaign with guns blazing!

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

It's a new search engine called Graph Search! As Facebook puts it, the new search engine, which is currently in beta ( though with a waitlist for which you should sign up ), "takes us back to our roots and allows people to use the graph to make new connections." We're going to break down what you need to know about Facebook's Graph Search right now. and your own were.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Search Essentials – What You MUST Know from Paul Gillin. Top Internet And Marketing Blogs To Follow.

Social Media, Conflicting Data, and the Search for Truth

grow - Practical Marketing Solutions

This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. Interactions between brands and social influencers. No place to turn.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO). Flexibility.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Trade Show Appointments.

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page).

Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog.

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Monetizing blog comments: Why your blog is economic gold

grow - Practical Marketing Solutions

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. also want to say that Chris has been a pioneer in almost every aspect of blogging. People complain to me all the time that folks will chat up the link in Facebook but leave no comments on the blog, as if the comments on the blog are the gold.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. The selection process might start with your potential customer conducting a web search on the problem she seeks to solve, such as “managing online marketing.” Make content highly visible online to improve search. Content should help, not sell.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015.

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Searching For Content? Start Looking In.

Synecore

Proactively addressing supposed negatives up front in a blog or social media post can allay those fears. Write it up as a Q&A style blog to change things up. Or conduct the interview as a video and release it as a video blog (vlog) on both your website and YouTube channel. Likewise, turn the text of webinars and videos into blog posts or eBooks, or whitepapers.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. by WordStream.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use.