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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Quick Takeaways: Start by optimizing your content for local search. Start with Search. More often than not, that search will take place on their mobile phones , even in their homes. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Create On-Site SEO Content.

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A quick, handy guide to mobile advertising

illumin

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Click-to-message ads: A consumer who clicks on this type of ad is directed to contact the advertiser directly via their phone’s SMS app.

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Content Marketing Rewind: The Top Content Marketing Trends from 2022

ClearVoice

Then it was all about an SEO focus and those uber-long blog posts. Both readers and search engines are essential, but how do you create content that appeals to both? Topical authority makes readers and search engines happy because you create engaging content that shows you are an authority in your field.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Had you been actively searching for material around its themes? And because the ads appear when a prospect is searching for something related to the ad, it’s that much easier to grab their attention and earn a click. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

Trust is a core component of a successful search engine optimization initiative as well. Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well).

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101