Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

Display 58

Display Rules Marketing Websites Paid Search Agency 58

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

ClearVoice

JUNE 15, 2021

Marketing writing is more than merely cranking out blog posts and website copy. A business’s marketing writing can take many forms, from blog posts and website copy that’s often updated to more detailed articles published in reputable outlets. Ten Rules for Marketing Writing. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Contently

MARCH 31, 2017

Facebook and Google now drive the vast majority of traffic to publisher sites. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. Rule 2: Acknowledge your bias. This is the blog of a content marketing technology company. Don’t try to trick people.

Rules 162

Rules Microsite Advertising Agencies Content Marketing 162

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Leverage an ad server that helps you streamline and scale.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

RebelMouse

OCTOBER 13, 2022

This article was originally posted on the Chartbeat blog. The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. When it comes to publishing, identifying the articles that drive the lion’s share of readership has obvious benefits. Comparing Pageviews and Engagement.

Rules 52

Rules Advertising Mediums Custom Publishing Viral Marketing 52

Scoop.it

AUGUST 2, 2022

Let’s take a look at some of the top rules for planning and writing content on your website. As you start to plan out your content, you can start to strategize the type of content you’ll share on your blog and social media accounts to better suit your audience. How has this changed? Plan Your Content Out Ahead of Time.

Rules 64

Rules Planning Content Correlation 64

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. Most respondents understand the replacement for the third-party cookie will be a combination of assets.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Convince & Convert

FEBRUARY 23, 2015

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Is my content error-free?

Top of Funnel 167

Top of Funnel Content Guidelines Tagging 167

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Hinge Marketing

JUNE 20, 2019

In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. On his blog, Schaefer writes , “In the past, our businesses were built through an accumulation of advertising impressions. Rule #2 – Be Helpful.

Rules 91

Rules B2B Social Media Advertising Agencies 91

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. Finding Blogs That Will Boost Your Influence. Two reasons: Audience.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Publishing Too Little Content or Too Infrequently. Publishing a little bit of content won’t make a noticeable impact either, even if it’s quality material. When it comes to publishing content, consistency is key. Video Source: Yoast.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Convince & Convert

MARCH 30, 2015

” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” ” But he also doesn’t blindly subscribe to the best practices and rules that have popped up around content marketing.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Marketing Insider Group

SEPTEMBER 11, 2013

But they seem to be taking on more importance as brands “become publishers” while digital media and social platforms are seeking new ways of generating revenue. Sponsored content is content written or under-written by the sponsor that runs on a publisher’s domain. For publishers? The Two Rules of Sponsored Content.

Rules 100

Rules Advertising Agencies Advertorials Paid Search Agency 100

Leadspace

JANUARY 15, 2018

For example, creating a high-quality, engaging guest post for a widely-read industry publication or blog is one great way for content marketers to get their content seen by their target audiences. But getting published can be tricky. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1.

Tips 70

Tips Work Management Custom Publishing B2B Thought Leadership 70

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. Knowing your audience is the first rule of marketing. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active. Are you ready to publish high-quality content consistently?

Marketing AI 272

Marketing AI Distribution Content Marketing Content 272

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

JANUARY 31, 2023

Image Source: Hook Agency The truth is that there aren’t any cut and dry rules for evaluating your marketing agency’s capabilities. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request. Get started today with the help of Marketing Insider Group.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 290

NuSpark Consulting

JULY 13, 2014

If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. But, to my mind, a real marketing platform needs more than just an app store and a published API.

Rules 120

Rules Work Management Marketing Management API 120

B2B Marketing Directions

DECEMBER 17, 2023

This will be my last post of 2023, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal here has always been to provide content that readers will find informative, thought-provoking, and useful, and I've been immensely gratified by the attention and engagement this blog has received.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Rules B2B Marketing 70

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. Common sense rules apply here.

Practices 201

Practices Generation Best Practices Content 201

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. ” Affiliate sales support independent publishing. You know why?

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog. Once a week?

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. This means everything.

Lead Scoring 340

Lead Scoring Lead Ranking Marketing Analytics Tools Content 340

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that. Be consistent.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. Affiliate sales support independent publishing. The same rules apply as before: make sure you are honest, especially if you are mentioning yourself on the list.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

chiefmartech

OCTOBER 16, 2018

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” And second, labeling the rules of these five forces as “The New Rules of Marketing Technology & Operations.” Two tweaks I think are helpful. Automate everything you can.

Rules 85

Rules Work Management CMS Development Marketing Management 85

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. An organization that emphasizes its authority shouldn’t be wishy-washy with its blog articles. Don’t Write the Way You Talk. The exclamation point is mine.).

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The 95% figure is not meant to be a precise rule,” Dawes said. The study focused on the effectiveness of advertising and began with quite a bang. “Up

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Content rules!&# ~ Ann Handley and C.C. That’s a brand story.

Rules 100

Rules Content Digg Press 100