B2B Memes

NOVEMBER 6, 2011

That will happen in part because technology frees print from its reliance on paper and traditional, expensive production methods. But, Chilvers said, “I feel that’s what the blog is for.” In a similar way, I think, books will be liberated by digital media.

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B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. Related posts: A Lesson from the Digital Productivity Terrorists. That’s no surprise. Are you highly digital? Photo by Camila Andrea via Flickr.

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Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. Earlier this week, for instance, Bob Scheier wrote about a company that has automated content production: “StatSheet of Durham, N.C. But so what?

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B2B Memes

JUNE 24, 2010

Two blog posts today brought this to mind, one from the employee’s point of view, the other from management’s. As he shows, the self-directed employee is the most productive and creative. Certainly that would have been your new employer’s expectation.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. Is Lewis DVorkin a visionary or a sell-out?

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Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. Is Lewis DVorkin a visionary or a sell-out?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 24, 2011

A recent example, for me, is Frédéric Filloux’s critique earlier this month of a Jeff Jarvis blog post on the status of the article in journalism. To be a productive writer, you need a tolerance for innocent slip-ups. For the reader, they are indications that the writer’s argument might not be trustworthy. I don’t recommend it.

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B2B Memes

MAY 11, 2010

Three weeks ago, in my last post on this blog, I asked the question, “ Is B2B Ready for Corporate Journalism? For my lack of production, blame a combination of travel, special projects, and, of course, my lizard brain.) I mean this literally: to many journalists, content marketing is just another term for PR.

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B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. More content means more blog traffic. It’s a blog. I think so.

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B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. Now Zarella notes that the optimum number of daily tweets appears to be 22 (and can it be sheer coincidence that the the wily and ultra-productive Mark Schaefer tweets exactly—you guessed it—22 times per day?). But it works. I am happy to say I met my goal.

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B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. 30 Lessons from 30 Blog Posts in 30 Days. The niche still matters, but it is in constant flux, and to pursue it, you have to change with it.

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B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. 30 Lessons from 30 Blog Posts in 30 Days. The niche still matters, but it is in constant flux, and to pursue it, you have to change with it.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

SEPTEMBER 9, 2010

We can see many future ways of expanding the product offerings over time. We are also both relatively “visible&# with blogs about the business media sector and affiliations with trade associations. At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization.

Media 100

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We used to call it “blogging,” but it’s become a bit more complex than that now. I know precious few journalists still who have really got their head around this concept.

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B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice.

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B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. One writer with a solo blog is easily, readily digital first, if not digital only.

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B2B Memes

APRIL 5, 2011

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. Hence this blog entry. Yes, words mean things. But (as J.

Aggregators 100

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B2B Memes

AUGUST 12, 2011

What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. Nor in a digital world do they need publishers’ hulking print production and distribution apparatuses any longer. Where does that leave us? It beats me.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100

B2B Memes

JULY 14, 2010

If you balance crowd-sourced feedback with the content creator’s point of view, you’ll have a productive conversation. This balance seems to be what Yahoo VP of Media Jimmy Pitaro is after in the company’s news blog, The Upshot. But if the crowd takes precedence, it may simply replace content’s individual vitality with the bland mean.

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Curation Tagging Search Marketing Media 100