Martech

SEPTEMBER 28, 2023

Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. The first part is The rise of generative AI.)

Marketing AI 127

Marketing AI Work Management Generation Marketing Automation Services 127

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Funnels can lose momentum. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. As a blog writer, this second lesson is the standard I hold myself to. Conclusions are a necessary element of your blog posts because they guide your reader on what to do next.

Youtube 101

Youtube Buyer Personas Tactics Class 101

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. These include videos, webinars, podcasts, articles, and social media posts. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” has only been trained on data that existed prior to September 2021. That has all changed, almost overnight.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Webbiquity

NOVEMBER 28, 2023

Guest post by Eduard Klein. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. This post aims to help you understand and tackle those challenges. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Anyword

APRIL 18, 2024

“We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. We wanted something designed to respond to blog prompts, social post prompts, campaigns, and product descriptions…all the things that marketers have to create every day.” It’s a huge time saver.”

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Marketers need time to step away and rest their minds to prepare for new information. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Self-Guided Training.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Marketing Insider Group

JULY 24, 2023

But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. For those of us who’ve been around since Google was just a baby, this feels like a whole new game for on-page SEO.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Webbiquity

MARCH 31, 2022

Guest post by Sumeet Anand. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Don’t beat around the bush or try to be too clever; just be clear about what makes you stand out from the competition and what makes you worth choosing.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. It’s more than just updates; it celebrates our team’s stories, achievements, and insights.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

JUNE 1, 2020

Guest Post by Lead Generation Specialist Lauren Johnson. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. It’s more than just adding a form to a page and expecting someone to fill it out.

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.)

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 30, 2024

This post is going to give you a rundown of this crucial first step. Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. And not just ‘nodding your head while thinking about lunch’ listening. First off, we listen.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet.

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Oktopost

FEBRUARY 19, 2024

When are advocates posting content? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Oktopost Pro-tip for Mastering LinkedIn Stay up to date on the latest LinkedIn algorithm changes so you can maximize the reach and impact of each post.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Marketing Insider Group

JUNE 22, 2020

A full 58% are not using it, just exploring it, or starting on their way towards scaling their B2B content marketing programs. Understanding the needs of your customers is a vital element in the definition of the content marketing. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Seismic

APRIL 24, 2024

Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. This foundation will guide every step of your enablement journey. Building a sales enablement program is like building a house.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: The Phone is the Most Powerful Tool in Sales.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Virtual Sales Training Resources. Help Your Remote Sales Team Shine.

Training 141

Training Top of Funnel Resources Work Management 141

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. Want it to completely rewrite an older blog post? Just plug and play. Just keep in mind that AI is still far from perfect and comes with real risks.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. So, how does it work?

Curation 86

Curation Work Management Marketing Management Service 86

Sprout Social

OCTOBER 11, 2022

The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Share-worthy educational resources include in-house and third-party: Blog posts. Social media posts. Include blog posts or videos from the point of view of your employees.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? This post covers the most common content marketing mistakes and how to avoid them. ” The forms of content you create may not be suitable, your CTAs will not capture, and you will waste time and money.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Sometimes, you even learn how successful marketers spend their free time.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Vidyard

APRIL 19, 2021

As more and more companies, especially in the tech realm, move to digital-first environments, so have the job postings for Sales Development Representatives (SDRs), Business Development Representatives (BDRs), and other sales professionals. Build an Online Resource Guide 5.2 Use Asynchronous Video to Your Advantage 6.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. With the year we’ve just had, it’s easy to fall into a rut in your current position.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119