KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Because there was a content marketing medium my client did enjoy– podcasting. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Marketing Insider Group

JANUARY 17, 2023

Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Although both are key to a thriving SEO strategy, internal links are essential to keeping visitors engaged on your site. Quick Takeaways. Content hierarchy. Authority . Image Source: Terakeet.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. Cold calling — or really any form of cold outreach.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How many backlinks come to your website from other reputable sites? . In how many reports are you mentioned?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 243

SEO Lead Ranking Content PR 243

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. What to do: Copy is often the reason advisor sites fail the five-second test. What is worth the time? What is the next step?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Webbiquity

JUNE 1, 2021

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MAY 4, 2021

When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. You can also post on open third-party sites such as Quora or Medium. You publish the content on the site. Yet, many content teams don’t make it part of their content strategy. Image: Broca.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Webbiquity

SEPTEMBER 24, 2019

Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t. Best Static Site Generator: Jekyll.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. As a marketing professional, you may be asking yourself which is better: blogging or podcasting? Blogging vs. Podcasting: The Benefits and Downfalls.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. I’m currently up-to-date with Version 4.3.3

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. In addition, we predicted content marketing would overtake direct link building and that technical SEO would be a big factor—and we saw this with many client sites—especially regarding PageSpeed. Using Strong Internal Links for SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Contently

MARCH 14, 2023

.” If you want to turn SEO into your personal cash cow, you need quality content – plus you’ll need to follow some SEO recommendations to set your site apart from competitors. That said, you must find that happy medium between content and context. You can also use bullet points to avoid walls of text.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

DAGMAR Marketing

JANUARY 5, 2022

UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. This could be your homepage or a blog post, or any other URL you want to get information on. This is the ‘medium’ where your traffic came from. Here are the basics of what UTM codes are and what they do.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Now we have learned better, and many corporate blogs are less prolific and offer more value. Why bother addressing old blog posts? Is it beneficial for us?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social review sites. Social curation and bookmarking sites. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space.

Social Media 145

Social Media Social Marketing Media Curation 145

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

FMG Suite

APRIL 25, 2024

So if growing your business through this medium is your goal, then read on. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. But posts like “Read our latest blog” only leave the reader wondering, “What’s in it for me?” Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. These sites are visual proof that brands can, in fact, be publishers. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. You can all join me!” billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Do note that podcasts take commitment.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Parse.ly

APRIL 20, 2023

In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features. shows five categories that correspond with UTM parameters: Campaign, Medium, Source, Content, and Term. In other words, how the traffic came to your site.

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. UTM parameters is a naming mechanism that paves those paths and maps out the customer’s journey to your site. UTM Medium.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. You can find answers to questions on both sites, but Quora does an excellent job drilling down the specifics with answers from qualified experts. We aren’t comparing Quora vs. Medium here, however.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Litmus

MARCH 2, 2023

Launched in 2005, this tool has been the go-to platform for keeping track of everything from overall site traffic, to referral sources, to conversions, and so much more. Did they exit the site entirely or just click away? To see this report view, head over to Engagement > Events > Event Name > Traffic Source (Medium).

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. We try to perform content refreshing to about 30-40% of our site’s content on an annual basis. That means that everyday, something changes on one or more of the existing posts on our site. Update your writing to make your content truly evergreen OR. Then, start writing!

SEO 98

SEO Content Dwell Advertising Mediums 98