Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Social media is a huge driver of engagement and traffic.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. A good blog post title that makes me want to read the full post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Biznology

OCTOBER 7, 2015

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”.

Tools 80

Tools Generation Wikipedia Keywords 80

Parse.ly

NOVEMBER 5, 2021

This model is called the Content Model, because it’s been used by the leading media companies and the best content marketing programs on the planet. The best part of social media today is that we can connect with our audience and figure out their pain points, what’s keeping them up at night. The content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. So who “owns” social media strategy?

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Contently

JANUARY 17, 2023

For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. Your list of reliable sources might include media publications, databases, industry associations, journals, published books, etc. Wikipedia, for example, should never be a source of validation for a fact.

Practices 151

Practices Generation Best Practices Content 151

Biznology

FEBRUARY 15, 2012

Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but don’t know where to start? How do you coordinate blogs across your company?

Wikipedia 80

Wikipedia Webinar Metrics Planning Optimization 80

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), She pours her free time into writing for the blog All About Cats , and sharing her knowledge of pet-health, pet behavior, and pet training.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Convince & Convert

OCTOBER 22, 2015

Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). Orbit Media remedies this by requiring the designer and content marketer collaborate closely. Wikipedia doesn’t have dates, right? Orbit Media.

Design 142

Design Traffic Wikipedia Content 142

Biznology

DECEMBER 6, 2013

(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. It will list everything you want to put on your blog, when you want to post it, and much more.

Work Management 80

Work Management Wikipedia Social Media Marketing Management 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools.

Social Media 100

Social Media Media Wikipedia Digg 100

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. Sometimes an idea that seems simple is actually a lot more difficult.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Are you a one-trick pony?

Social Media 80

Social Media Media Work Management Marketing Management 80

Chris Koch

JULY 28, 2010

Image via Wikipedia. Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? Multi-author blog are easier for companies—but what about the audience?

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Webbiquity

APRIL 3, 2018

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Envy

MAY 2, 2019

This gives you a chance to write many more connected blog posts that show off your expertise, create a set of interlinked web pages, and connect more whitepapers and webinars to a central hub. Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. The Sendgrid tweet incident.

Social Media 100

Social Media Media Wikipedia Conference 100

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Kapost

MAY 24, 2019

I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell. The post Improve Your Social Selling: Lessons from Boulder Startup Week appeared first on Kapost Blog.

Startups 72

Startups Wikipedia Social Media Social Marketing 72

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. I finally gave up asking that, because I found that what they really wanted was (pick one) a Facebook fan page/Twitter handle/blog/something even dumber. But, recently, I’ve seen a growing change.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Biznology

APRIL 6, 2011

Image via Wikipedia. Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.

Social Media 80

Social Media Media Wikipedia B2B 80

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. Does making money from a friendship make it less social?

Social Media 100

Social Media RSS Media Wikipedia 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

seo.co

JUNE 16, 2021

Guest Blog. Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile. Many digital publications and blogs in your niche may accept guest submissions. Use Social Media. Review your social media profiles to confirm you’ve included links to your site.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 70% of bloggers are organically talking about brands on their blog. 20% of consumers use social media to get a customer service response.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. In B2B, major purchasing decisions are made using a variety of marketing communication channels and media. These include your website and blog, your newsletter and your social networks. You have to stop working in silos as if brands were separate entities.

Branding 59

Branding Brand Identity B2B Differentiation 59

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered. The dirty little secret of media relations is that the commenter is basically right.

Media 80

Media PR Public Relations Press 80

Valasys

OCTOBER 19, 2023

Be it your thesis or a blog, good, sound, and in-depth research add more meat to your content. Easy to cite sources: When you are writing your thesis, or a blog, many a times, it might become cumbersome to maintain the list of your citations. If you are writing a research paper or a guest blog, Perplexity AI will come handier.

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Hell yeah! (I

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Is a customer that reads your blog or clicks on your site necessarily a loyal customer? I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80