SmartBug Media
MAY 4, 2020
To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. Understanding A/B Tests in Marketo. Then, dive in!).
ANNUITAS
MAY 31, 2023
.” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials.
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Top Rank Marketing
FEBRUARY 1, 2017
This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.
Adobe Experience Cloud Blog
FEBRUARY 6, 2018
In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). The key here is having a large enough sample size to show some statistical significance. What is the optimal character count? Unsubscribe rate %.
Adobe Experience Cloud Blog
MARCH 6, 2018
In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. I’ve also implemented multiple marketing automation systems, the last of which was Marketo. In my previous role, I simultaneously implemented Marketo and Salesforce CRM.
Zoominfo
JULY 2, 2020
Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. This will help you determine whether or not your new technology is living up to expectations.
Adobe Experience Cloud Blog
MAY 24, 2018
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.
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