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Three Steps to A/B Testing in Marketo

SmartBug Media

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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Study: Marketing automation teams mired in execution, neglecting strategic priorities

Martech

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Measuring the effectiveness of campaigns and “resourcing” talent are the top operational challenges for Marketo managers, according to the study. Survey methodology.

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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

.” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. He called for a new approach that is more personalized, data-driven, and focused on the customer journey.

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Sendoso launches a freemium eGifting service

Martech

Sample eGift selection. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso). The primary audience has been B2B marketers looking for creative ways to engage with prospects. Image courtesy Sendoso.

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New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

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Marketing ops today: Who are these people?

Martech

The sample is heavily skewed towards ops pros working for technology and software companies (almost 40%), which may reflect the make-up of the MO Pros community. In this sample, just over 40% have already made that move and 4% are at the director level. The future for marketing operations.