Three Steps to A/B Testing in Marketo
SmartBug Media
MAY 4, 2020
To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.
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