WriteSpark

MAY 14, 2013

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. WriteSpark Blog Feeds.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

APRIL 18, 2018

Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.

Content 120

Content Activities Product Marketing 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | WriteSpark Blog Feeds. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

JUNE 1, 2011

Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

AUGUST 10, 2010

My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know. This post appears on the excellent Connect the Docs blog, developed by marketing expert Ambal Balakrishnan. Read my advice for writing technical white papers today.

Paper 120

Paper Business Marketing 120

WriteSpark

AUGUST 10, 2010

My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know. This post appears on the excellent Connect the Docs blog, developed by marketing expert Ambal Balakrishnan. Read my advice for writing technical white papers today.

Paper 120

Paper Business Marketing 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. . |

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

AUGUST 12, 2009

Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? Continue reading this post on my Copywriting That Sells High Tech blog. No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. New forms of digital marketing. Green marketing and sustainability. WriteSpark Blog Feeds. Case Studies. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Read the FTC guidelines.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

OCTOBER 1, 2009

In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Instead, you may need a "technical copywriter" -- someone who blends technical knowledge and marketing savvy. Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

DECEMBER 8, 2009

Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

DECEMBER 7, 2010

And over time, they have come to trust me with the most highly visible and sensitive marketing communications. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

And over time, they have come to trust me with the most highly visible and sensitive marketing communications. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

JANUARY 19, 2010

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

SEPTEMBER 7, 2010

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. listed in the righthand column of this blog. . You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. listed in the righthand column of this blog. . You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 26, 2009

In my experience as a technology writer, I have confirmed that many distinct materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Addressing New Markets. Launching a New Product.

Comparison 120

Comparison Copywriting Banner Ads Press 120