Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 117

SEO Top of Funnel Buyer Personas B2B 117

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. See an example from scoop below.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

ClearVoice

APRIL 12, 2022

You can typically research search queries using the same SEO research tools you would use to research keyword phrases. Check out these articles from the ClearVoice blog on creating these types of content: Guide to Making a Feature Length Listicle. Add keywords and phrases for the writer to target.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Adobe Experience Cloud Blog

JUNE 11, 2018

Ready-made templates exist to let you build a compelling experience with ease. Keywords are key to tapping into business, especially if you’re hoping to attract local customers. The key to this is delivering quality, regular content and focusing in on your chosen keywords. Don’t Doubt Do It Yourself. Consider SEO.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Good luck and Happy 2018! Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. It’s all about finding the right keywords that best reflect your brand. Tailored templates.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

seo.co

SEPTEMBER 4, 2023

In addition to writing excellent content, building links consistently, and optimizing for strategically targeted keywords, you need to fix and adjust dozens of little variables all over your website. Each new page of your website is another ranking opportunity, and another chance to optimize for target keywords. User experience.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. improve distribution to your blog posts”. tips for increasing membership rates for nonprofits”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Valasys

DECEMBER 5, 2022

To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). Secondly, answer their questions or keywords in the most appropriate and well-researched way. We have mentioned everything from keyword intent research to posting blogs.

Traffic 52

Traffic Optimization SEO SERP 52

EMagine B2B Blog

APRIL 29, 2019

While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Now that you have an idea of what you want to write about, check your site and make sure there isn’t a blog post or page already written about the same topic.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Outbrain

NOVEMBER 26, 2019

You checked off all the “ best practice ” boxes and you’ve checked out our performance hacks blog series, parts one , two and three. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids. Congratulations! You are an Outbrain advertising pro!

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score. It is also known as a Call-to-Action.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Write That Down – Take the Best Meeting Minutes with This Template.

Work Management 135

Work Management Content Marketing Management Case Studies 135

Hubspot

APRIL 4, 2016

Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. By setting up a blog, and then being really strategic about the topics they wrote about.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Sharpspring

OCTOBER 15, 2020

Well-designed email templates. Lots and lots of landing pages and blog posts , carefully written to capture every long-tail keyword. You need the capacity to throw up new landing pages and blogs in record time. We’ve talked about fast-moving landing pages and blogs. Attention-grabbing subject lines.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Start with this beginner's guide. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

QuanticMind

NOVEMBER 13, 2018

When prospects click on your ad, visit your site, read your blog, or fill out a form, you consider these as signs that they have some degree of purchase intent. Both first and third party intent data can inform blog content, email marketing, and other marketing initiatives. .

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Content Standard

AUGUST 23, 2016

.”) That can change the specific phrasing of long-tail keywords, and even affect the types of keywords that are most valuable to a specific content creator for video marketing purposes. In fact, video can be designed to specifically answer the question likely represented by a long-tail search keyword query.

Long Tail Marketing 40

Long Tail Marketing Video Marketing Content Keywords 40

Directive Agency

JULY 15, 2016

Whether it’s because development work is needed or the topic wasn’t properly explained, marketers walk away from these blog posts and conferences wishing they could implement more of what they know would help them. SEO Traffic Hack #2: Make Sure You Only Have 1 Keyword per Page. We are using the query: “ SEO Services.”

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

seo.co

JANUARY 18, 2022

This information is efficiently readable if it is entered in a specific microformatting template, like those found at Schema.org for various categories. Rather than writing general information articles about topics related to your industry, focus on writing a blog post in a very specific niche—the more specific the better.

SEO 105

SEO Google Optimization Lead Scoring 105

Optinmonster

FEBRUARY 10, 2024

Do you want to learn how to grow your blog, just like the heavy hitters in your niche? With a little know-how, you can transform your blog from an “also-ran” into a champion. Your blog must be mobile-friendly. Check out your competitors and take a look at their most popular posts or use keyword tools (like SEMRush ).

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

NuSpark Consulting

JUNE 8, 2013

SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. Open Site Explorer. Social Media Management. Sprout Social.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You can see the whole SEO channel context analysis in this Data Studio SEO report template. Keyword Hero. So, why is this happening?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Start blogging, and strive for a frequency of three to four times a week. All from a simple long-tail keyword phrase!

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MAY 14, 2012

1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem. not just a peddler of your product or service!

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Single Grain

AUGUST 28, 2019

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. But you need to go beyond the 1,890-word blog post thinking. It ranks for 788 keywords. It has more than 900 backlinks.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

SmartBug Media

AUGUST 24, 2023

Many organizations are bouncing from different tools to manage social media, their websites, customer data, sales analytics, consumer emails, blog posts, landing pages, live chat, and a myriad of other digital efforts. We’re talking about every blog article and social post as well as forms, landing pages, and customer data details.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Single Grain

DECEMBER 22, 2023

Programmatic SEO automates this task, updating thousands of product descriptions and titles based on set rules and keywords. Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

FEBRUARY 13, 2024

Optimize Keywords Now Struggling with the challenge of search engine unpredictability and need to drive more traffic to your site? This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84