KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

APRIL 13, 2022

Understand the context behind keywords. One key part of understanding your target audience is identifying the keywords they are most likely to use in search. The intent behind these keywords will likely differ from consumers performing similar searches. Many of the keywords you target won’t look like B2C SEO keywords.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Launch Marketing

SEPTEMBER 13, 2023

However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Marketing Insider Group

JUNE 13, 2023

How do you know which tactics work and who’s just blowing smoke? Inbound marketing tactics remain the best strategy for lowering your cost per lead. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers. Outbound tactics can cost you almost double the investment.

Cost per Lead 226

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 226

Televerde

MAY 13, 2024

Precise ICP and persona targeting, diverse marketing channels, and a balance of online and offline tactics make for the most effective top-of-the-funnel marketing strategy. Build content libraries of blogs, videos, and downloadable resources that you can repurpose and reshare across channels and campaigns. B2B buyers are no exception.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Adobe Experience Cloud Blog

JANUARY 9, 2020

When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. Google is a free keyword research tool in itself.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Contently

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Use this information to brainstorm for a blog or other content topics.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services.

Search Marketing 134

Search Marketing SEO Mobile Advertising Long Tail Marketing 134

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Re-optimize with long tail keywords to drive organic traffic.

Analytics 258

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 258

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? What tactics are most valuable for local SEO success? SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? They will consume material such as blogs, whitepapers, and case studies during the awareness stage. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Informational Intent. Consumer Research Intent. Putting Intent-Based Marketing to Work.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Only B2B

NOVEMBER 1, 2020

Content marketing is very old technique, for many years brand have been selling products by telling the stories but it picked pace in the year 2002 and became one of the essential segments of marketing strategies In this blog we will discuss how you can attract the quality leads with content marketing. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. This way, you can improve on your own optimization tactics so that your content gets put on their radar. How Gen Z Searches the Web.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. But I can help myself and this website by practicing some smart keyword research. Put quotations around your keywords to search for a phrase match).

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. The Long-Tail Theory. SEO can be tough.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. To begin with PPC, you’ll bid on advertising keywords.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization is a powerful tactic to use to push your content ranking from Google pages 2-3 to page one. Keyword/Topic Difficulty.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Email marketing can be incredibly valuable tactic for B2B marketers. Long-Tail Keyword Development.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Martech

NOVEMBER 16, 2022

Myth 3: Relying on guest blogging or link networks is worth the effort. Google has been clear on this for many years – guest blogging and link buying as link-building tactics violate their webmaster guidelines. It’s understandable why many folks lean into these tactics. They’re cost-effective and easy to scale.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119

ClearVoice

APRIL 12, 2022

Depending on what you’re looking to achieve, different SEO tactics may be more appropriate for your article. You can typically research search queries using the same SEO research tools you would use to research keyword phrases. Consider that your freelance writer may not be as well-versed in SEO optimization tactics as you.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. As with keywords, only use links when they’re helpful to the user experience. Staying away from Long-tailed keywords. Keywords are one of the most well-known SEO tactics.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66