KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Conversation Ads. Unfortunately, LinkedIn isn’t quite there yet in 2020.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

DECEMBER 3, 2019

This can provide an advertiser with many key insights, including: Who they are – By knowing the competition, an advertiser can understand new keywords they should be bidding on, as well as keyword spaces their competition might not be found on. On the same note, SEO listings can tell if an advertiser should be bidding on a keyword at all.

SERP 157

SERP PPC Features Paid Search Agency 157

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

JUNE 12, 2023

In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals. Whether you're new to paid search or looking to refine your existing strategy, we’ve got the foundational knowledge you need to succeed in 2023.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. You may have noticed that there are times when you watch campaign ads relevant to the search terms. Display ads of Kay by Katrina products will display on your search page. Your customers may be wondering how these ads work? Planning for Ads. OUR CULTURE.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Go Beyond SEO

APRIL 25, 2024

If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. Need help with your local SEO strategy? Local SEO helps you achieve this by improving your website’s ranking in search engines like Google. Contact us here.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClearVoice

SEPTEMBER 13, 2022

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. How Do You Choose Keywords for Google? Modern businesses need to consider the search intent of those seeking information from online articles and blog posts.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It can help you: analyze your ppc strategy and your competitors’ strategies. organize your keywords into ad groups more effectively.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Create listings on local and national construction industry-related websites and blogs.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Matchcraft

APRIL 5, 2023

As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). We are committed to guiding you throughout this transition, ensuring your Bing Ads campaigns continue to deliver outstanding results tailored to your clients’ needs. What does MSAN mean for you?

Advertising Agencies 98

Advertising Agencies Opt-in Paid Search Agency Network Marketing 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Emphasize professional services offered and the benefits of Local Services ads.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. But what are the differences between PPC and SEO, and which strategy is right for your business? But what are the differences between PPC and SEO, and which strategy is right for your business? What is SEO?

Paid Content 52

Paid Content PPC Comparison SEO 52

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. It’s also common to use something such as Google Tag Manager to implement this code. the campaign, ad and keyword that resulted in the conversion).

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Unlike PPC, where you can lose out to competitors if they bid higher for particular keywords, SEO allows you to hold your position longer than ads. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. Many of these tools fall into the categories of general PPC management, bid management, or reporting.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Liveintent

NOVEMBER 11, 2020

Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic. Bid density is fluctuating. At News Corp, Layser saw an immediate surge in traffic and ad revenue because people were consuming more news across publisher businesses.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

ActiveDEMAND

MARCH 7, 2022

It might sound something like this: “Can we do a call to cover the keyword changes you made in Google Ads yesterday?” ” “I think you should use these keywords” “The bounce rate is going up because you guys are using the wrong bidding strategy” “ Could you make the design pop a bit more?

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Matchcraft

JANUARY 9, 2023

Say Hello to First-Party Data With Google announcing that it will be phasing out third-party cookies in 2024 , it is clear that businesses have to start focusing on first-party data. AI and ML can track and optimize keyword bids for test ads. Advertisers will increasingly use scripts to automate workflows. has reached 6.8

Marketing AI 52

Marketing AI Trends Advertisements Advertising 52

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. While there are numerous blogs that we like — and love — we’ve chosen our Top 10 favorites for this year. In this blog we give you everything you need to know to succeed at building the ultimate B2C MarTech stack.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

SmarkLabs

MAY 16, 2022

However, if you haven’t explored the ads feature, you’re missing valuable advantages the platform has to offer. In this article, we’ll cover the pros and cons to LinkedIn ads. Learn about the key considerations you should make when adopting LinkedIn ads as part of your B2B marketing strategy. Create a wide variety of ads.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing and paid media strategies can be scaled to any business size and an infinite variety of goals.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Liveintent

JANUARY 14, 2020

Here are five ideas to consider adding to your New Year’s resolutions. Respecting consumer consent was a hot-button topic in 2019, and it’s only going to get bigger in 2020 with the rollout of the CCPA, Google imposing limits on cross-site tracking in Chrome, and future plans for Apple’s ITP in Safari. Lean Into Consumer Privacy.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. Let’s take a look at how RLSA can be used as a catalyst for paid search ad conversions. Google recommends that you define you audience in one of three ways.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. The role of content in SEO and SEM.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 128

SERP PPC Top of Funnel SEO 128

BOP Design

NOVEMBER 19, 2019

Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. How Search Ads Work. If your firm has never utilized Google Ads before, here is a summary.

PPC 66

PPC Paid Search Agency Ads Cost Per Click 66

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. Broad match: Sow an ad when the query relates to the keyword.

PPC 52

PPC Cost Per Click Google Trends 52