4 Key Marketing Technology Takeaways From A Forrester Wave
It's All About Revenue
FEBRUARY 3, 2014
Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. Blog Marketing ROIMany companies have marketing mixes that are fairly set in stone. Get the Report.
Forrester Research Predicts Account-Based Everything in 2017
FEBRUARY 21, 2017
According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. Blog Marketing Marketing Leadership
Forrester Finds the Future of Video May Not Be Television
MARCH 14, 2017
Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content. Blog Marketing Marketing LeadershipRemember commercials?
Forrester Weighs in on the Top Video Platforms for Marketing and Sales
JUNE 9, 2016
Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.
Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
SEPTEMBER 13, 2016
And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard. Blog Marketing LeadershipAnd more!
Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
DECEMBER 11, 2015
“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Blog Sales EnablementYep, useless. Getting to the Root of the Problem.
New from Forrester: Building a Predictable Lead-To-Revenue System
FEBRUARY 17, 2016
Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. The post New from Forrester: Building a Predictable Lead-To-Revenue System appeared first on Vidyard.
Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
MAY 21, 2013
AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.
Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
DECEMBER 18, 2013
This blog post is not targeted to the Seeking Alpha crowd. It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. The program investment required for a proper L2RM strategy is non-trivial.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.
Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
JANUARY 16, 2014
That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. First things first: what’s a “top performer”?
B2B Marketing Blogs
MAY 14, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last].
10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. I met Susan through following her writing on her blog and her work in the LinkedIn community. The post 10 Most Popular B2B Lead Blog Posts of 2016 appeared first on B2B Lead Blog. Just to name a few.
Lead Generation Blogging
APRIL 21, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last].
7 Ways to Create More Interesting Content for Your Blog
SEPTEMBER 16, 2016
And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. The blog post captured large amounts of attention and generated high engagement, with 248 comments. Strive for simplicity instead of complexity in your blog posts. Key takeaway.
New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2
JANUARY 17, 2014
But as a result, according to a new Forrester Research, Inc. It’s the focus of today’s post, the second part of a 2-part series where we share key takeaways from Forrester’s December 2013 report, Gauging Your Progress and Success , written by Peter O’Neill and other leading analysts, that benchmarks what top-performing marketers do. Last hired, first fired. So let’s find out how.
Three 2015 Marketing Predictions I Hope Are Terribly Wrong
DECEMBER 16, 2014
Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. Blog Content marketing strategy Demand Generation Strategy Forrester Laura Ramos marketing predictions As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 2.8%
A Call for Marketing Enablement
NOVEMBER 13, 2014
This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. Blog ANNUITAS Enterprise B2B Demand Generation Study CEB content marketing Demand Generation Forrester marketing enablement Only 2.8% said effective. rated themselves as unskilled.
Forrester report says content from agnostic industry experts best way to reach B2B buyers
JULY 8, 2016
Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. Forrester also interviewed eight vendor companies, including. The report, “Use Third-Party Content To Attract And Persuade Elusive B2B Buyers,” surveyed in January 210 IT and business decision-makers at companies with 500 or more employees. Marketing ROI Cmo marketing roi
Why CMOs Should Align With Their CFOs
MARCH 24, 2015
In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” While there are plenty of articles, blogs and speeches given on the need for marketing to demonstrate ROI and drive pipeline and revenue, the reality is that most marketers have never been trained to measure the quantitative value of their marketing or demonstrating the Net Present Value (NPV) of their marketing activities. However, of those CMOs less than half feel prepared to handle this complexity.
Social Media is a life sentence
MARCH 11, 2014
So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Most folks get into blogging and social media all hot-and-heavy and burn out within the first month — don’t be that guy.
Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
JANUARY 3, 2013
We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting. SMB use a lot of tactics.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. The goal? Great for us, right?
2011: The year of personal brands
JANUARY 28, 2011
Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. The reason I bring up Forrester again is because they are actually so far ahead of the curve on this issue that they are the Sputnik dog of personal and a corporate brand testing. It’s a good problem to have, to be grappling with this issue as Forrester is. In the early days, Owyang’s personal blog was driven by his personal brand and enhanced by the Forrester corporate brand.
Need Some B2B Blogging Inspiration? Check Out These 10 Companies
MAY 23, 2014
In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. 5) Forrester. Blogging
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Now, Jonathan is renting, so I’m sure his landlord would have something to say about it. Like this post?
Five 2015 B2B Demand Generation and Content Marketing Resolutions
JANUARY 6, 2015
In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The real question however, is what is next? The best news?
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. by The Brand Builder Blog. And again.
Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research
Modern B2B Marketing
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. B2B Marketing Modern B2B Marketing adaptive brand marketing adaptive marketers b2b marketing Forrester research
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs. times increase in blog traffic; 6.0 Results: 2.7
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. Slice and Dice Content : Rather than jamming your white paper content into a single masterpiece, allocate and publish the findings as a series of blog post installments. Executive Review?
How to Write Your First Blog Post
Modern B2B Marketing
SEPTEMBER 3, 2013
Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post.
Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
Sales Intelligence View
FEBRUARY 21, 2017
The live webinar was packed with great questions, many of which we answered at the bottom of this blog. Market Intelligence Marketing Sales Sales & Marketing Alignment Targeting Intelligence Thought Leadership Tips & Tricks ABM ABM webinar ABSD account based marketing account based sales development forrester ABM forrester account based marketing insideview forrester webinar insideview laura ramos webinar insideview webinar laura ramos ABM laura ramos webinarABM continues to be a noisy topic […].
Forrester: Linking Content To Sales Conversations
JANUARY 16, 2015
In his post “Linking Content To Sales Conversations” Peter O’Neill of Forrester discusses the importance of how content should be utilized by sales teams — and the tools companies need to consider. Also check out the Forrester Sales Enablement Event happening March 2-3 2015 in Arizona. The Genwired BlogSales Conversations & Your Content Strategy.
Go Beyond Blogging: How to Become a Great Storyteller
OCTOBER 15, 2013
This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. But what happens once everyone has caught on and businesses are blogging simply to stay healthy, kinda like eating their green beans? It’s why we cry at the end of Forrest Gump. Is this not why you are here? ”. Well, no.