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INSIGHTIQ BLOG
MAY 27, 2011
Reporting from Forrester's Marketing Forum
Quaero recently sponsored Forrester's Marketing Forum 2011. Forrester warned that rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products, and promised to demonstrate how emerging tools can combine the targeting, customization, and measurement of online platforms with the rich, emotional brand experiences often associated with traditional ‘offline’ media. Forrester's founder George Colony illuminated "What CEOs Want From Their CMOs." My biggest take-away from Forrester’s Marketing Forum?
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SOCIAL MARKETING FORUM
JANUARY 18, 2011
The Social Media Audience: Ready To Impress Those Watching?
According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. These are the people who blog, publish content such as video or audio they’ve created. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsOne rung down on the ladder we find the “Conversationalists” who update social site status and tweet. By far the two largest groups are more about consuming than they are about creating content.
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MARKETING-GIMBAL
FEBRUARY 7, 2010
Forrester Consulting's Moronic Blogging Policy
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
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IT'S ALL ABOUT REVENUE
APRIL 4, 2012
Social Business Q&A: 10 Questions with Augie Ray
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. go back the Forrester Technographics that I used so often when I was an analyst. Social Business Q&A: 10 Questions with Augie Ray is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
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WEBBIQUITY
OCTOBER 13, 2010
What’s the Best Social Media Monitoring Tool? It Depends
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. blogs, microblogging sites, social networks, etc.). Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention.
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CONTENT MARKETING FOR BI
APRIL 13, 2010
Will Social Media Replace Traditional Marketing?
Should we be blogging and tweeting?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. 49% are active with corporate blogging (up from 32% in 2008). Social media is on the tip of most every B2B marketer’s tongue these days.
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